# Generational Beauty Editorials The Then & Now Vogue China Beauty Feature Revisits History By Jana Pijak | Published 2013-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/then-now-vogue-china-beauty References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/kinga-rajzak-by-david-dunan-for-vogue-china-may-2013/) & [daviddunan](http://www.daviddunan.com/) The 'Then & Now' [Vogue](https://www.trendhunter.com/trends/nft-collection2) China Beauty editorial garces the Asian publication's May 2013 issue. Photographer David Dunan captures model Kinga Rajzak as she poses in generational wardrobe staples and beauty looks that revisit a number of fashion's most important eras. Whether reviving the glitz and glamour of the 1920, reintroducing [dramatic 50s eye makeup](https://www.trendhunter.com/trends/rendezvous-ivory) or going fresh faced with effortless 90s flair, this striking beauty editorial shines a light on a multitude of important style moments that shaped history. In addition to bold beauty looks by make-up artist Georgina Graham and hair stylist Sebastien Richard, the 'Then & Now' Vogue China Beauty editorial also features generational wardrobe staples that are hand-picked by stylist Ondine Azoulay. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Generational Fashion Editorials:** Fashion editorials that cycle through historical fashion trends and looks can be used as inspiration for modern fashion lines. - **Nostalgic Beauty Trends:** Revisiting and recreating beauty looks from past decades can be an opportunity for cosmetic brands to release new products and campaigns inspired by vintage styles. - **Timeless Style Moments:** Highlighting important fashion and beauty moments from history can be a way for fashion journalists and bloggers to provide a new perspective on current trends and styles. ### Who This Affects Most - **Fashion:** Fashion brands can draw inspiration from historical fashion trends to create new collections and campaigns. - **Cosmetics:** Cosmetic companies can release new product lines and marketing campaigns that are inspired by vintage beauty trends. - **Media:** Fashion publications and bloggers can explore historical fashion and beauty trends to provide a fresh perspective on current styles. ## Related on Trend Hunter - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)