Themed kits cater to a specific niche of humanity, giving them access to a collection of goods to meet a particular need or lifestyle. These convenient packages, rather than accumulating a bunch of random products, typically come from a singular company, creating an interesting opportunity where branding and packaging is concerned.
Whether it's a break-up survival guide designed to look like a first aid kit, or a customizable crate for grooming, snacks or zombie preparedness, these parcels have a lot of room for customization. It is worth noting that many of these themed kits are geared more towards a male demographic, including items like whisky, hatchets and survival tools. The convenience factor is likely at play here.