# Raisin-Themed Haunted Houses Sun-Maid Dedicated a Spooky Destination to Halloween's Scariest Treat By Laura McQuarrie | Published 2021-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/themed-haunted-house References: [foodandwine](https://www.foodandwine.com/news/sun-maid-raisin-haunted-house-new-jersey) There's a new [themed haunted house](https://www.trendhunter.com/trends/house-of-mystery) in Merchantville, New Jersey and it was created by Sun-Maid to capture the essence of the [scariest Halloween treat](https://www.trendhunter.com/trends/limitededition-halloweeen-treats): raisins. With the Raisin House, the brand is leaning into the disappointment that trick-or-treaters feel when they get a little box of shriveled grapes. Sun-Maid's Raisin House is complete with raisin-themed decorations and a "scare corridor" where zombies in red bonnets will give out samples. On Halloween day, the Raisin House will welcome trick-or-treaters to the interactive hand sampling wall, which features a mix of both decorative and real hands. Outside of the haunted house, the brand will be sending out [bonnet-wearing zombies](https://www.trendhunter.com/trends/pretzelface-campaign) to take part in the town's Halloween Zombie Run. On social media, Sun-Maid is encouraging people to use TikTok to "Tell Me You're the Raisin House Without Telling Me You're The Raisin House." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Brand-themed Haunted Attractions:** Creating haunted houses that are branded to specific products and companies can give consumers a unique experience and create buzz around a brand during Halloween season. - **Interactive Sampling Walls:** Installing interactive walls that allow consumers to engage with a product in creative ways can create a memorable experience and improve brand recognition. - **Social Media Challenges:** Creating social media challenges around a product or brand can generate buzz and engage consumers in a fun and interactive way. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can create innovative Halloween campaigns by incorporating their products into themed events and attractions. - **Advertising and Marketing:** Advertising and marketing firms can develop creative campaigns that take advantage of the Halloween season to promote a brand or product in a unique way. - **Event Planning and Entertainment:** Event planners and entertainment companies can create branded experiences for consumers during Halloween season by incorporating products or themes into haunted houses or other attractions. ## Related on Trend Hunter - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Festive Raisin Recipes](https://www.trendhunter.com/trends/breakup-with-fruitcake.md) - [Macabre Cinnamon Roll Treats](https://www.trendhunter.com/trends/cinnaholic-cemetery-box.md) - [Haunted Halloween Donut Collections](https://www.trendhunter.com/trends/haunted-house-collection.md) - [Grape Jerky Snacks](https://www.trendhunter.com/trends/grape-jerky.md) - [Haunted Gingerbread Houses](https://www.trendhunter.com/trends/haunted-gingerbread.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md) - [Spooky Halloween Giveaways](https://www.trendhunter.com/trends/halfway-to-halloween.md)