# Avocado-Themed Easter Eggs Waitrose Made an Alternative Easter Egg Inspired by a Popular Fruit By Laura McQuarrie | Published 2018-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/themed-easter-egg References: [metro](http://metro.co.uk/2018/02/17/waitrose-selling-avocado-easter-egg-millennial-chocolate-lovers-7320669/) & [waitrose](https://www.waitrose.com/ecom/products/waitrose-dark-chocolate-avocado-easter-egg/653400-648856-648857) For Easter this year, [Waitrose](https://www.trendhunter.com/trends/chocolate-croissant-easter-egg) is offering an alternative way for consumers to celebrate the holiday and still satisfy their sweet tooth. The Waitrose Dark Chocolate Avocado Easter Egg features a Belgian chocolate shell and a cocoa-dusted dark chocolate pit. To achieve the green shade of the confection, Waitrose opted to alter a white chocolate with natural coloring. Although the unique Easter treat is entirely avocado-like in appearance, it does not feature any avocado flavoring whatsoever. The quirky, Millennial-targeted chocolate Easter egg is a novelty product that has the potential to appeal to those who do not celebrate the occasion. Like Waitrose, a number of food brands are defying convention with the launch of [Easter eggs that feature](https://www.trendhunter.com/trends/garlic-herb-easter-egg) [solid chocolate](https://www.trendhunter.com/trends/filled-chocolate-easter-eggs) or only cheese. Image Credit: Waitrose ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Novelty Easter Treats:** The launch of unconventional Easter eggs opens up opportunities for brands to create unique and novelty treats for the holiday season. - **Millennial-targeted Products:** Waitrose's avocado-themed Easter egg showcases the potential for brands to create products specifically tailored to the Millennial demographic. - **Alternative Holiday Celebrations:** The introduction of non-traditional Easter eggs provides an opportunity for consumers to celebrate the holiday in different and unexpected ways. ### Who This Affects Most - **Food and Beverage:** The novelty Easter treats market presents potential for food and beverage brands to innovate and create unique products for seasonal occasions. - **Confectionery:** The unconventional Easter egg trend opens up opportunities for confectionery brands to experiment with different shapes, flavors, and designs to attract consumers. - **Retail and Consumer Goods:** The Millennial-targeted products and alternative holiday celebrations trend creates opportunities for retailers to curate unique and unconventional offerings for their customers. ## Related on Trend Hunter - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Hollow Chocolate Croissants](https://www.trendhunter.com/trends/chocolate-croissant-easter-egg.md) - [Dairy-Free Viral Chocolate Eggs](https://www.trendhunter.com/trends/happi-pistachio-crunch-easter-egg.md) - [Vegan Easter Chocolates](https://www.trendhunter.com/trends/salted-caramel-easter-egg.md) - [Artisan Flavor Easter Chocolates](https://www.trendhunter.com/trends/happi-easter-eggs.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Textural Flat Easter Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-eggs.md)