# CCTV-Inspired Contemporary Fashion Editorials IISE's New Lookbook Touches on Theme of Surveillance By Kalin Ned | Published 2020-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/theme-of-surveillance References: [hypebeast](https://hypebeast.com/2020/3/iise-spring-summer-2020-collection-lookbook) & [instagram](https://www.instagram.com/iiseseoul/?utm_source=ig_embed) The theme of surveillance has been popular in contemporary times as many become skeptical of the invasive reach technology can have. Seoul-based imprint IISE has decided to tap this topic for its latest collection. The expertly shot editorial, which takes inspiration from CCTV footage, has the potential to place the fashion-forward brand in the context of a "dominating future corporate entity" and a "leading conglomerate of the nation." As the theme of surveillance is developed throughout, the editorial becomes ever-more visually captivating. The chic fashion collection, on the other hand, is debuted as part of the Spring/Summer 2020 season. It features an array of aesthetically forward silhouettes that are constructed out of various technical fabrications. Accents include GORE-TEX tooling to supercharge the "technical theme tied to IISE CORP. Image Credit: IISE ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Surveillance-themed Fashion:** Opportunity for fashion brands to tap into the growing trend of exploring themes related to surveillance and technology in their collections. - **Technical Fabrication in Fashion:** Traditional fashion materials are being replaced with more technical fabrications to create unique and aesthetically-forward pieces. - **Cctv-inspired Visuals in Photography:** The use of surveillance camera aesthetics in photography can create visually captivating images for a variety of industries and purposes. ### Sectors Adopting This - **Fashion:** Fashion brands from high-end to fast fashion can utilize the trend of surveillance-themed collections and technical fabrications to stay relevant and innovative in the industry. - **Photography:** Photographers can utilize the trend of CCTV-inspired visuals to create unique and captivating images for editorial, commercial, and artistic purposes. - **Technology:** The theme of surveillance in fashion can provide opportunities for technology companies to partner with fashion brands to incorporate their products into clothing design and development. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md)