# Themed Monthly Audio Releases For June, Skullcandy Focuses on the Theme of Empowerment By Kalin Ned | Published 2019-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/theme-of-empowerment References: [skullcandy](https://www.skullcandy.com/12-moods/empowered) & [skullcandy](https://www.skullcandy.com/shop/earbuds/bluetooth-earbuds/empowered-bundle) The theme of empowerment has been a focal point socially, politically and in terms of new product launches. Earlier this year, Skullcandy initiated a month-to-month campaign, during which the company "celebrates how music makes [people] feel." The mood-based activation revealed its theme for June and it is empowerment. Teaming up with artist Leikeli47 and athlete Anna Gasser, the theme of empowerment boasts a limited edition drop. The aesthetic features a pink-infused pack that is stylish, functional and geared for individuals on-the-go. The key product in the range is Skullcandy's "massively popular true wireless headphone PUSH." In addition, the audio gadget is accompanied by a slick and stylish sling bag. The all-pink pack is available only through the month of June. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 82% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Themed Monthly Audio Releases:** Companies can take advantage of monthly campaigns centered around different themes to offer unique limited edition products based on those themes. - **Empowerment Aesthetics:** Creating stylish and functional products around themes of empowerment is an opportunity for brands to tap into a growing social and political trend. - **Limited Edition Drops:** Utilizing limited edition drops around themed monthly campaigns can create heightened demand for products and boost sales. ### Sectors Adopting This - **Consumer Electronics:** Companies in the consumer electronics space can use monthly campaigns to offer unique limited edition audio products. - **Sportswear:** Sportswear brands can use empowerment themes to design stylish products that resonate with consumers who value strength and resilience. - **Music Streaming Services:** Music streaming platforms can partner with brands to offer exclusive themed playlists to their subscribers based on current events and cultural trends. ## Related on Trend Hunter - [Chromatic Queer Support Headphones](https://www.trendhunter.com/trends/skullcandy-crusher-evo-all-love-edition.md) - [Snowboard-Inspired Wireless Headphones](https://www.trendhunter.com/trends/snowboardinspired-wireless-headphones.md) - [Pride-Inspired Multi-Colored Speakers](https://www.trendhunter.com/trends/multicolored-speaker.md) - [Beer Brand Earbuds](https://www.trendhunter.com/trends/skullcandy-x-budweiser.md) - [Active Lifestyle Earbud Ranges](https://www.trendhunter.com/trends/skullcandy-active-collection.md) - [Fitness-Focused Over-Ear Headphones](https://www.trendhunter.com/trends/fitnessfocused-overear-headphones.md) - [Chip-Themed Wireless Earbuds](https://www.trendhunter.com/trends/skullcandy-doritos.md) - [Springtime Earbud Color Launches](https://www.trendhunter.com/trends/new-beats-studio-buds.md) - [Dual-Voice Assistant Headphones](https://www.trendhunter.com/trends/voice-assistant-support.md)