# Nonchalant Streetwear Editorials Supreme Debuts Its Fall/Winter 2019 Collection in THEM Magazine By Kalin Ned | Published 2019-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/them-magazine References: [highsnobiety](https://www.highsnobiety.com/p/supreme-fw19-them-magazine-editorial/#slide-4) & [streetwearofficial](https://www.streetwearofficial.com/collections/supreme) Fashion-minded THEM Magazine provides a platform for [contemporary streetwear brand Supreme](https://www.trendhunter.com/trends/playboi-carti-supreme) to display its offerings for the Fall/Winter 2019 season. The publication is based in Japan, testifying to the growing streetwear culture scene in the country. From slickly tailored pale pink checkered trenches and elegantly cut leather coats to textured varsity jackets and extravagantly patterned button-ups with corduroy collars, the clothing range definitely builds on timeless silhouettes with details that subtly push the boundaries of design. Moreover, the stylish photoshoot also spotlights some [collaborative efforts in Supreme's latest release](https://www.trendhunter.com/trends/supreme-x-wutang-clan). The THEM Magazine editorial is captured by Collier Schorr — an American artist and photographer, who presented [Supreme's Fall/Winter 2019 collection](https://www.trendhunter.com/trends/supreme-winter-2025-tees) in a manner that is seamless and casual. Photo Credits: [Collier Schorr](http://collierschorr.com/)/ THEM Magazine ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Contemporary Streetwear:** Fashion brands can collaborate with streetwear designers to create contemporary collections that cater to the growing demand. - **Seamless and Casual Editorials:** Fashion magazines can offer more creative platforms for photographers to present clothing collections in a manner that is seamless and casual. - **Timeless Silhouettes with Innovative Details:** Fashion brands can combine classic silhouettes with innovative design details to create clothing ranges that push the boundaries of design. ### Where This Applies - **Fashion:** Fashion brands can take advantage of the growing popularity of streetwear culture to create contemporary collections that cater to the demand. - **Photography:** Photographers can offer more creative platforms to present fashion collections in a seamless and casual manner, paving the way for more innovative and engaging editorials. - **Magazine Publishing:** Magazine publishers can offer more opportunities to present fashion collections in a seamless and casual manner, paving the way for more innovative and engaging editorials. ## Related on Trend Hunter - [Outdoor Apparel Capsules](https://www.trendhunter.com/trends/supreme-x-marmot.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Street-Centric Collaborative Workwear](https://www.trendhunter.com/trends/supreme-and-dickies-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Graphic Winter Tees](https://www.trendhunter.com/trends/supreme-winter-2025-tees.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)