# Vehicle Owner Portraits Them and Theirs by Ryan Schude Captures People and Their Cars By Meghan Young | Published 2013-05-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/them-and-theirs References: [behance.net](http://www.behance.net/gallery/Them-Theirs/8360807) & [ryanschude](http://www.ryanschude.com/) The Them and Theirs photo series concentrates on people and their possessions. In this case, however, it hones in on [car owners](https://www.trendhunter.com/trends/relax-we-care) specifically. Considering that vehicles are often a big investment, especially since they are ones that depreciate over time unlike homes, it is interesting to see all the [various individuals and couples](https://www.trendhunter.com/trends/shapes-we-take) that were able to afford one. From nature-loving hippies to an old man and a straight-laced couple, the Them and Theirs photo series is full of different personalities. In a way, the cars themselves solidify the stereotypes photographed for the series. Each one is very suited to their lifestyles. Shot by Ryan Schude, a photographer based in Los Angeles, California, the Them and Theirs photo series does not focus solely on documentary-style photography. It is just as stylized as his past work. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 39% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Vehicle Personality Photography:** With the rise of influencer culture, there is an opportunity for professional photography to capture the unique personalities of car owners and their vehicles. - **Personalization of Vehicles:** As individuals seek to express their identities through their possessions, there is an opportunity for custom car accessories and modifications to become more popular. - **Car Brand Loyalty:** As cars become a status symbol and extension of personal identity, there is an opportunity for car manufacturers to build stronger brand ties with their customers. ### Industries Being Reshaped - **Automotive Photography:** Professional photographers can specialize in capturing the personalities of car owners and their vehicles for use in advertising and social media content. - **Automotive Accessories:** Companies can develop and market custom accessories and modifications for car owners looking to personalize their vehicles. - **Automotive Marketing:** Car manufacturers can take advantage of the emotional connections people form with their vehicles by creating marketing campaigns that emphasize the personal relevance of their brand. ## Related on Trend Hunter - [Beautiful Automotive Design Books](https://www.trendhunter.com/trends/benecict-redrove-auto-photo-manual.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Automobile-Focused Home Designs](https://www.trendhunter.com/trends/ralph-lauren-modern-driver.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Charitable Artist Buggies](https://www.trendhunter.com/trends/meyers-manx.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Vintage Hotel-Based Automobiles](https://www.trendhunter.com/trends/sunset-tower.md) - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md)