# Sustainable Catwalks THEKEY.TO is the World's First Internation Green Fashion Show By Jordan M | Published 2011-02-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/thekey-to References: [thekey.to](http://thekey.to/) THEKEY.TO is an international [eco fashion show](https://www.trendhunter.com/trends/fashion-week-fall-2024) and the burgeoning highlight of Berlin fashion week, which embodies the ideas of sustainability and low-impact concerns in every aspect of its operation. Rather than simply featuring eco fashions in its displays (which it also does), for example, everything from the show’s fashion stands and decorations are made out of recycled materials. In terms of the actual clothing, the show features the [eco-friendly fashions](https://www.trendhunter.com/trends/regeneration-nation) of designers from over 15 countries. As a result, THEKEY.TO is a resounding success story that also represents yet one more example of the continued ascent of [sustainable fashion](https://www.trendhunter.com/trends/kzk-studio) into the international market and consciousness. Without a doubt, this will become a major highlight of Berlin fashion week for years to come. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** The trend of creating eco-friendly and low-impact fashion lines and shows, providing opportunities for more partnerships and collaborations within this emerging market. - **Recycling Materials:** The trend of using recycled materials in fashion design and presentation, creating disruptive innovation opportunities for businesses interested in the creation of sustainable fashion solutions. - **International Eco Fashion Shows:** The trend of hosting international fashion shows with a focus on sustainability and low-impact concerns, opening up opportunities for global collaborations and market exposure. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from adopting sustainable practices, creating eco-friendly fashion lines and hosting eco fashion shows to appeal to eco-conscious consumers. - **Recycling Industry:** The recycling industry can benefit from collaborating with fashion designers and companies looking for sustainable and low-impact materials for their products. - **Event Management Industry:** The event management industry can benefit from specializing in low-impact and sustainability-focused events, such as international eco fashion shows, to cater to the growing demand for eco-friendly events and conferences. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md)