# Hug-Optimized Trench Coats Monki Created an Outerwear Piece to Deliver the Perfect Hug By Anna Johnson | Published 2018-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/thehugtrench References: [hugtrench](https://www.hugtrench.com/) & [hugtrench](https://www.hugtrench.com/) The Hug Trench is a unique combination of technology, fashion and hug science. A trench coat never goes out of style—neither does a really good hug. Since the creators of the Hug Trench really like hugs, they decided to combine two of the best things in life and create a trench coat that lets you give and receive the [perfect hug](https://www.trendhunter.com/trends/hugz). It’s a hug, but fashion. Can fashion spread good vibes? The Answer is yes. [Swedish multinational fashion brand](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket) Monki created the Hug Trench as the World’s First Hug-Optimized Coat. Hug Trench is a collaboration by Monki and innovation agency ODD Company. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 45% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Hug-optimized Fashion:** Creating innovative clothing pieces that combine technology and fashion to enhance the hugging experience. - **Fashion-tech Collaboration:** Collaborating with innovation agencies to create unique and groundbreaking fashion items that incorporate technology. - **Emotional Fashion:** Designing clothing that promotes positive emotions and spreads good vibes through innovative features. ### Industries Being Reshaped - **Fashion:** Exploring opportunities to incorporate technology and embrace emotional design in the fashion industry. - **Technology:** Developing new technologies and solutions that can be integrated into fashion items to enhance user experience. - **Innovation Agencies:** Partnering with fashion brands to bring disruptive and unique products to the market through collaborative efforts. ## Related on Trend Hunter - [Modular Magnetic Jackets](https://www.trendhunter.com/trends/moncler-x-lovefrom.md) - [Emergency Shelter Robot Companions](https://www.trendhunter.com/trends/power-hug-robot-concept.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Cuddly Body-Conforming Pillows](https://www.trendhunter.com/trends/hugl.md) - [Swaddling Comfort Blankets](https://www.trendhunter.com/trends/hug-sleep.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Low-Lying Profile Cushioned Seating](https://www.trendhunter.com/trends/kouros-maghsoudi.md)