# Psychedelic Face-Morphing 'Love & Theft' by Andreas Hykade Will Make You Bug Out By Marissa Brassfield | Published 2010-05-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/theft-by-andreas-hykade References: [buzzfeed](http://www.buzzfeed.com/peggy/seven-minutes-of-morphing-faces) & [hykade.de](http://www.hykade.de/) 'Love & Theft' by Andreas Hykade is the sort of [short film](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you) that could give you flashbacks. This [psychedelic](https://www.trendhunter.com/trends/new-psychedelia) reel contains seven minutes of trippy animated pop culture references morphing into one another. The video was produced for the 6th NFB Online contest, which is held by the [National Film Board of Canada](https://www.trendhunter.com/trends/cosmetic-criminals) and the Cannes Short Film Corner. You'll have to see 'Love & Theft' by Andreas Hykade to believe it. We've included the video above for your viewing pleasure--but you'll have to supply your own LSD. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Psychedelic Animation:** Disruptive innovation opportunity: Creating immersive and mind-altering animated content for entertainment and artistic purposes. - **Pop Culture References:** Disruptive innovation opportunity: Leveraging popular culture references in creative ways to attract and engage audiences in digital media. - **Online Film Contests:** Disruptive innovation opportunity: Hosting online film contests to discover and promote emerging talent in the film industry while utilizing digital platforms. ### Industries Being Reshaped - **Entertainment:** Disruptive innovation opportunity: Developing innovative and interactive entertainment experiences that blend animation and technology. - **Digital Media:** Disruptive innovation opportunity: Creating new forms of digital media content that captivate audiences through visually striking and experimental storytelling. - **Film Production:** Disruptive innovation opportunity: Exploring unconventional animation techniques and styles to redefine the boundaries of narrative storytelling in film. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Electrified Vehicle-Made Films](https://www.trendhunter.com/trends/short-film-mushroom.md) - [Burgeoning Psychedelic Art Movements](https://www.trendhunter.com/trends/psychedelic-art-movement.md) - [Surreal Imaginative Fantastical Films](https://www.trendhunter.com/trends/problemista.md) - [AI-Generated Rap Music Videos](https://www.trendhunter.com/trends/love-you-more.md) - [Psychedelic Hand-Painted Cabinets](https://www.trendhunter.com/trends/collection-iii.md)