# Romantic Lip Liners theBalm's 'Pickup Liners' are Designed After Funny One-Liners By Laura McQuarrie | Published 2017-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/thebalm References: [thebalm](https://thebalm.com/collections/whats-new/products/pickup-liners?variant=21469446598) theBalm is a beauty brand with a sense of humor, as proven by one of its collections of [lip liners](https://www.trendhunter.com/trends/quickliner-for-lips) that have been comically called 'Pickup Liners.' True to the name of the eight-piece collection, warm shades like 'Checking You Out' and 'I Really Dig You' feature comic book-inspired pictures of couples on the packaging, complete with funny one-liners such as: "You must be a treasure 'cause I really dig you." As the brand aptly puts it: "Finally, a one-liner you can’t say no to!" This sense of humor is carried throughout theBalm's entire product selection and can be found in products like its concert-themed 'Highlite ‘N Con Tour' highlighter and contour palette and the food-inspired 'theBalm Appétit' [eyeshadow color palette](https://www.trendhunter.com/trends/benemart). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Comedic Cosmetics:** Incorporate humor into beauty products for a unique and entertaining twist. - **Themed Collections:** Create makeup collections centered around a specific theme or concept. - **Nostalgia-inspired Packaging:** Use designs from past decades to create a sense of nostalgia in product packaging. ### Where This Applies - **Beauty and Personal Care:** Incorporate humor and pop culture references into cosmetics for a younger demographic. - **Fashion and Apparel:** Collaborate with beauty brands to create makeup collections inspired by fashion trends. - **Retail and Consumer Goods:** Develop products with creative and unique packaging to stand out in crowded markets. ## Related on Trend Hunter - [Multitasking Lip Liners](https://www.trendhunter.com/trends/tower-28-oneliner.md) - [High-Shine Lip Products](https://www.trendhunter.com/trends/pepper-pout.md) - [Glossy Gel Lip Liners](https://www.trendhunter.com/trends/lipglazer-glossy-lipliner.md) - [Antioxidant-Rich Lip Liners](https://www.trendhunter.com/trends/keep-it-full-plumping-lip-liner.md) - [Two-in-One Lip Liners](https://www.trendhunter.com/trends/lip-cheat-contour-duo.md) - [Instantly Plumping Lip Liners](https://www.trendhunter.com/trends/plumping-lip-liner.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Miniature Lip Liner Sets](https://www.trendhunter.com/trends/charlottes-iconic-lip-cheat-trio.md) - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md)