<!-- canonical: https://www.trendhunter.com/trends/theatrical-exhibition -->
<!-- robots: noindex -->

# Stylish Immersive Theatrical Exhibitions
'The Squash' Exhibit Combines Fashion and Performance Art

By Kalin Ned | Published 2018-03-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/theatrical-exhibition
References: [hypebeast](https://hypebeast.com/2018/3/loewe-jonathan-anthea-hamilton-the-squash-installation) & [tate.org.uk](http://www.tate.org.uk/whats-on/tate-britain/exhibition/tate-britain-commission-2018)

Anthea Hamilton is conducting a six-month long immersive theatrical exhibition at Tate Britain's Duveen galleries. The artistic event invites patrons to experience the "physical knowledge of images" as conceptualized in the works of French writer Antonin Artaud.

Anthea Hamilton's theatrical exhibition titled 'The Squash' is being conducted with the assistance of Loewe's creative director J.W. Anderson. Combining various textiles and artistic techniques, the designer uses printed silk crepes, organic fabrics, hand-painted leather, among other materials to create 1970s-style outfits and gourd-shaped headpieces.

The performers in the immersive theatrical exhibition can choose from the seven J.W. Anderson-made costumes and interact with the space through dancing and "expressing an inner thought silently."

Photo Credits: Guy Bell/ REX/ LOEWE

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 68% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Immersive Theatrical Exhibitions:** There is potential for using technology to enhance the immersive experiences in these types of exhibitions.
- **Combining Fashion and Performance Art:** There is an opportunity to collaborate with fashion designers to create visually stunning and unique experiences for audiences.
- **Organic Materials in Art:** Experimenting with different organic materials and their textures can bring a new level of tactile appreciation to art exhibitions.

### Who This Affects Most

- **Fashion:** Fashion industry professionals can explore the potential of combining fashion and art to create new experiences for customers.
- **Art:** Art institutions can consider working with fashion designers and experimenting with organic materials to create unique exhibitions that appeal to a wider audience.
- **Technology:** Tech companies can explore the potential of using immersive technology to enhance the experiential aspect of art exhibitions.

## Related on Trend Hunter

- [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md)
- [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md)
- [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md)
- [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md)
- [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md)
- [Contemporary Fashion Retrospectives](https://www.trendhunter.com/trends/balenciaga-by-demna.md)
- [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md)
- [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md)
- [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md)