# Theatrical Couture Editorials Vision China's 'Lady Danger' Series Highlights Conceptual Clothes By Jana Pijak | Published 2016-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/theatrical-couture References: [designscene.net](http://www.designscene.net/2016/01/lady-danger-diago-mariotta-mendez-vision-china.html) & [diagomariottamendez](http://diagomariottamendez.com) Vision China's 'Lady Danger' image series marks the return of theatrical couture and a rebellion against conformity. While the fashion industry has promoted [minimalism and subtlety](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) in the past few seasons, designers, photographers and beauty experts are once again celebrating experimentation. Lady Danger is a true testament of this change in aesthetic direction and boast photography by Diago Mariotta Mendez. He captures models Ronja and Lucy M and collaborates with stylist Pia Jacqueline Chandra. Chandra's top picks include textured tights, oversized wool trousers and patterned capes that are inspired by [traditional Chinese textiles](https://www.trendhunter.com/trends/zouxin). This theatrical couture series also highlights conceptual hair and makeup that is accented with sculptural elements and props. Its beauty looks are courtesy of hair stylist Indira Schauwecker and makeup artist Michelle Webb. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Theatrical Couture:** Disruptive innovation opportunity: Designers can create avant-garde, experimental clothing pieces that defy traditional norms and celebrate creativity. - **Rebellion Against Conformity:** Disruptive innovation opportunity: Fashion brands can embrace uniqueness and individuality by promoting bold, unconventional styles that break away from mainstream trends. - **Conceptual Hair and Makeup:** Disruptive innovation opportunity: Beauty professionals can push the boundaries of traditional hair and makeup by incorporating sculptural elements, props, and unconventional techniques. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: The fashion industry can explore theatrical couture and rebel against conformity by producing avant-garde garments and promoting individuality. - **Photography:** Disruptive innovation opportunity: Photographers can collaborate with fashion brands to capture the essence of theatrical couture and rebel against conformity through visually striking images. - **Beauty:** Disruptive innovation opportunity: Hair stylists and makeup artists can experiment with conceptual hair and makeup looks that incorporate sculptural elements and push the boundaries of traditional beauty. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)