# Social Distancing Outdoor Theatres Theatre Victoria Announced New Outdoor Summer Production By Grace Mahas | Published 2020-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/theatre-victoria References: [victoriaadvocate](https://www.victoriaadvocate.com/361mag/entertainment/theatre-victoria-to-move-summer-production-outdoors/article_d48d2694-a727-11ea-b6cf-6b16c89005ac.html) The [COVID-19](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test) pandemic is still upon us, and while the economy is slowly reopening, most large scale gatherings are off-limits this summer including many forms of [outdoor entertainment](https://www.trendhunter.com/trends/party-in-the-vineyard). In an effort to bring the joy of theatre to the public during these challenging times, [Theatre Victoria](https://www.trendhunter.com/trends/theatre-of-digital-art) announced all its summer production — 'Matilda the Musical' — will be held outside. Guests can enjoy the beautiful backdrop of a graded hillside landscape and can purchase or bring their own food and beverages to enjoy a quaint picnic while watching the play. Theatre Victoria is currently looking for sponsorship opportunities in an effort to offset the cost of outdoor production, including sound and lighting. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Theatre:** The trend of outdoor theatre enhances customer experiences while promoting social distancing measures. - **Picnic Entertainment:** The trend of picnic entertainment allows guests to enjoy a meal while watching outdoor performances. - **Sponsorship Opportunities:** The trend of sponsorship opportunities for outdoor productions promotes community involvement while easing the financial burden of theatre companies. ### Sectors Adopting This - **Entertainment:** The entertainment industry can benefit from the trend of outdoor theatre by offering unique experiences that encourage customer engagement while adhering to safety guidelines. - **Food and Beverage:** The food and beverage industry can benefit from the trend of picnic entertainment by offering catering services and working with outdoor theatre companies to create food and beverage packages. - **Marketing and Advertising:** The marketing and advertising industry can benefit from the trend of sponsorship opportunities for outdoor productions by providing partnerships that offer brand recognition and community support. ## Related on Trend Hunter - [Reopened Theatre Restorations](https://www.trendhunter.com/trends/hillside-theatre.md) - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Vineyard Summer Music Series](https://www.trendhunter.com/trends/summer-music-series.md) - [Whimsical Outdoor Festivals](https://www.trendhunter.com/trends/foffys-wonderland.md) - [Seasonal Community Events](https://www.trendhunter.com/trends/seasonal-community-event.md) - [Multimedia Art Productions](https://www.trendhunter.com/trends/if-not-now.md) - [Summer Waterfront Events](https://www.trendhunter.com/trends/torontos-harbourfront-centre.md) - [Civic Theatre Renovations](https://www.trendhunter.com/trends/the-court-theatre.md) - [Neighborhood Music Series](https://www.trendhunter.com/trends/summer-music-in-the-park.md)