# Art Deco Theater Pop-Ups Moët Hennessy Recreated a Rosy Theater to Sell Rosé Champagne By Laura McQuarrie | Published 2022-02-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/theater-pop-up References: [adweek](https://www.adweek.com/creativity/moet-hennessy-puts-rose-on-the-big-screen-at-french-cinema-pop-up-in-london/)  The increasing popularity of rosé champagne inspired Moët [Hennessy](https://www.trendhunter.com/trends/moet-hennessys-paris-concept) to create an art deco movie theater pop-up in London within the British luxury department store [Selfridges](https://www.trendhunter.com/trends/cognac-bar). The recreated movie theater has been styled to look like a French cinema house from decades past and the [Rosé Lumière](https://www.trendhunter.com/trends/limited-edition-holiday-boutique) bar showcases a selection of rosé wines and pink cocktails from the brand's portfolio. The space is a place to find cocktail masterclasses, wine and champagne tasting experiences, as well as pink popcorn snacks, gift boxes and personalized film-style posters. A series of four limited-edition posters have been created, each of which represents a different region where wine and champagne are made. Rosé champagne is on the rise due to the popularity of rosé in general and the demand for bubbly beverages. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 66% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Art Deco Theater Pop-ups:** The trend of creating immersive art deco theater pop-ups as a marketing tool for luxury brands. - **Rosé Champagne:** The trend of increased demand for rosé champagne as a popular bubbly beverage. - **Limited-edition Posters:** The trend of creating limited-edition posters to promote luxury wine and champagne collections. ### Where This Applies - **Luxury Retail:** The luxury retail industry can create immersive experiential marketing events to promote their products and educate consumers on their brand story. - **Wine and Champagne:** The wine and champagne industry can take advantage of the rosé trend by developing new products and experiences to meet consumer demand. - **Film and Entertainment:** The film and entertainment industry can collaborate with luxury brands to create immersive experiential marketing events that offer unique experiences that appeal to consumers. ## Related on Trend Hunter - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md) - [Champagne-Branded Holiday Popups](https://www.trendhunter.com/trends/the-art-of-gifting.md) - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Toronto Holiday Pop-Ups](https://www.trendhunter.com/trends/effervescence-lounge.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md)