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# Affordable Tech-Controlling Garments
The Zuzance Hoodie Can Control Your Devices

By Davina Sinnatamby | Published 2014-03-18 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/the-zuzance-hoodie
References: [nfcworld](http://www.nfcworld.com/2014/03/13/328293/zuzance-seeks-funding-nfc-clothing-range/) & [kickstarter](https://www.kickstarter.com/projects/324332281/zuzance-clothing-with-memory)

The Zuzance hoodie is still a Kickstarker campaign but aims to make affordable [wearable technology](https://www.trendhunter.com/trends/universal-wearable-controller).

The hoodies contain four [Broadcom](https://www.trendhunter.com/trends/LLM-optimized-AI-chips) Topaz [NFC tags](https://www.trendhunter.com/trends/golden-tag) sewn in the lining of the fabric. The tags can be programmed to control actions like launching an app or turning off WiFi. The phone can read through the fabric. The actions can be customized based on the wearer’s needs.

Currently the hoodies are selling for $50 each but the company would ideally like the price to be lowered so the product can be attainable for more people. This product is ideal for multitaskers who use their phone while doing other things. Apps can be launched by simply tapping your phone to your sleeve instead of actually going through it on your phone, which keeps your fumbling to a minimum.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 70% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Affordable Wearable Technology:** The Zuzance hoodie demonstrates the trend of making wearable tech more accessible by offering a low-cost, functional garment.
- **NFC Technology in Clothing:** Embedding NFC tags in clothing, like the Zuzance hoodie, presents a trend for integrating smart features directly into fabrics.
- **Customizable Action Control:** The Zuzance hoodie showcases the trend of customizable actions, allowing wearers to program NFC tags to control specific functions on their devices.

### Industries Being Reshaped

- **Fashion Industry:** The integration of NFC technology into clothing, as seen in the Zuzance hoodie, presents disruptive innovation opportunities in the fashion industry to create smart garments that enhance user experiences.
- **Consumer Electronics Industry:** The rise of affordable wearable technology, exemplified by the Zuzance hoodie, creates opportunities for the consumer electronics industry to develop more intuitive and convenient control methods for electronic devices.
- **Mobile App Development Industry:** The customizable action control offered by the Zuzance hoodie highlights a trend in the mobile app development industry to create innovative and seamless interactions between physical garments and digital interfaces.

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