# Cloudy Floral Fashion 'The Yesterday Skin' Brings Vintage Pieces to Hong Kong By Meghan Young | Published 2010-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-yesterday-skin References: [stylebubble](http://www.stylebubble.co.uk/style_bubble/2010/04/getting-under-the-skin.html) & [the-yesterdayskin](http://www.the-yesterdayskin.com/#/preview) Nothing can flesh out a [fashionable wardrobe](https://www.trendhunter.com/trends/prefall-2026-collection) like vintage pieces can, yet in places like Hong Kong where superstitions reign, used clothes are hard to come by. This is why 'The Yesterday Skin' is a godsend for style hogs. Founded by Eileen Chan, The Yesterday Skin label revamps [vintage fashions](https://www.trendhunter.com/trends/vintageinspired-jewelry) for today's use. As seen from the photos in the gallery above, the pieces range from flowy to structured and from colorful to tame. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage Fashion:** The growth of vintage fashion presents opportunities for upcycling and sustainable fashion initiatives. - **Personalized Fashion:** The Yesterday Skin's approach to revamping vintage fashion pieces for wear today presents an opportunity for personalized fashion experiences. - **Local Sourcing:** Consumers' increasing interest in vintage and locally sourced products creates opportunities for businesses that offer these products. ### Who This Affects Most - **Fashion:** The growth of vintage fashion and interest in sustainable fashion present opportunities for disruptive innovation and new fashion business models. - **Retail:** Businesses that source locally and offer personalized experiences can disrupt the retail industry and create a unique shopping experience for consumers. - **Sustainability:** The Yesterday Skin's approach to revamping vintage fashion pieces presents opportunities for sustainable fashion initiatives that seek to reduce waste and pollution in the fashion industry. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)