# Multi-Sensory Cognac Kiosks 'The X.O Odyssey Experience' is a Journey Through X.O's Seven Chapters By Laura McQuarrie | Published 2017-12-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-xo-odyssey-experience References: [prnewswire](https://www.prnewswire.com/news-releases/hennessy-celebrates-the-holidays-with-the-xo-odyssey-experience-a-multisensory-exploration-of-xos-seven-chapters-300565248.html) & [hennessy](https://www.hennessy.com/us/xo-the-odyssey/) [Hennessy](https://www.trendhunter.com/trends/moet-hennessys-paris-concept) recently opened The X.O Odyssey Experience at The Shops at Columbus Circle in New York City to provide its first-ever [engraving kiosk](https://www.trendhunter.com/trends/lancomes-domaine). The experiential, [multi-sensory space](https://www.trendhunter.com/trends/diptyques-orpheon) is dedicated to the brand's original X.O Cognac and offers the perfect place for consumers to discover its nuances and get gifting inspiration for this holiday season. Visitors will receive a complimentary engraving on the Hennessy X.O decanter. After purchasing a bottle of Hennessy X.O from a nearby retailer, consumers are invited to return for a custom gift-wrapping experience. The gallery-style X.O Odyssey Experience takes consumers on a journey through the cognac's "seven sensory chapters" that is both smooth and bold with hints of cocoa and a warm, fruity finish. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Experiential Retail:** The rise of experiential retail spaces like The X.O Odyssey Experience offers opportunities for businesses to create immersive brand experiences and engage customers on a deeper level. - **Personalization:** Engraving kiosks and custom gift-wrapping experiences provide a chance for businesses to tap into the growing demand for personalized products and services. - **Multi-sensory Marketing:** By appealing to multiple senses and taking customers on a sensory journey, brands can create memorable experiences that differentiate them from competitors. ### Where This Applies - **Luxury Spirits:** In the luxury spirits industry, brands can explore the integration of multi-sensory experiences and personalization to enhance the value and exclusivity of their products. - **Retail and E-commerce:** The retail and e-commerce sectors can leverage experiential retail concepts like engraving kiosks and custom gift-wrapping to drive foot traffic, increase sales, and provide unique shopping experiences. - **Product Packaging and Personalization:** Companies specializing in product packaging and personalization services can find disruptive innovation opportunities by partnering with brands to offer customized solutions and enhance the overall consumer experience. ## Related on Trend Hunter - [Scotch Whisky Airport Activations](https://www.trendhunter.com/trends/jfk-terminal-four.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Festive Toronto Cognac Experiences](https://www.trendhunter.com/trends/louis-xiii-winter-popup.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md) - [Boutique Cognac Pop-Ups](https://www.trendhunter.com/trends/martell.md) - [Luxurious Nighttime Cognacs](https://www.trendhunter.com/trends/nighttime-cognac.md) - [Immersive Scotch Whisky Journeys](https://www.trendhunter.com/trends/macallan-celebrated-200-years.md) - [Parisian Airport Pop-Ups](https://www.trendhunter.com/trends/moet-hennessys-paris-concept.md) - [Multi-Sensory Tequila Tastings](https://www.trendhunter.com/trends/immersive-tasting-experience.md)