# Alternative Football League Launches The XFL Has Released Team Names and Logos for Its 2020 Season By Daniel Johnson | Published 2019-08-22 | Updated 2019-08-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-xfl References: [hypebeast](https://hypebeast.com/2019/8/xfl-team-names-logos-2020-season-revealed) & [xfl](https://www.xfl.com/articles/xfl-reveals-team-names-and-logos) The XFL has recently unveiled the team names and logos for the alternative football leagues 2020 season. It was announced in 2018 by Vince McMahon that the XFL would be relaunched, and the league is making progress to be ready for its first season since it was originally launched in 2001. The XFL team teams will be the [Dallas Renegades](https://www.trendhunter.com/trends/gillette-1), the [Houston Roughnecks](https://www.trendhunter.com/trends/sony-x-nfl), the Los Angeles Wildcats, the New York Guardians, The St. Louis BattleHawks, the Seattle Dragons, the TampaBay Vipers, and the [Washington Defenders](https://www.trendhunter.com/trends/nfl-x-veronica-beard). The league will have a draft in October, which will consist of players that it has recently invited. The draft pool will in part be made up of NFL players who did not make it through Labour Day cuts. Training camps will then be scheduled for January of 2020. Image Credit: XFL ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Football Leagues:** Disruptive innovation opportunity: Develop new formats and rules to attract a wider audience. - **Team Names and Logos:** Disruptive innovation opportunity: Create unique branding and merchandise opportunities for fans. - **Player Recruitment and Training:** Disruptive innovation opportunity: Implement advanced scouting and training technologies to identify and develop talented players. ### Sectors Adopting This - **Sports Marketing and Merchandise:** Disruptive innovation opportunity: Utilize data analytics and social media to optimize marketing and sales. - **Broadcasting and Streaming Services:** Disruptive innovation opportunity: Develop new platforms and technologies for live-streaming and on-demand viewing of alternative football leagues. - **Player Development and Performance Technologies:** Disruptive innovation opportunity: Create innovative training programs and technologies to improve player performance and prevent injuries. ## Related on Trend Hunter - [Football Metaverse Hubs](https://www.trendhunter.com/trends/fcfl-metaverse.md) - [Women's Pro Soccer Clubs](https://www.trendhunter.com/trends/afc-toronto.md) - [Football-Themed Blockchain Games](https://www.trendhunter.com/trends/nfl-rivals.md) - [Rivalry Jerseys Debut](https://www.trendhunter.com/trends/nike-rivalries-2025.md) - [Womens Football Game Expansions](https://www.trendhunter.com/trends/nwsl-teams.md) - [AI Football Games](https://www.trendhunter.com/trends/ai-league.md) - [Youth-Focused Flag Football Initiatives](https://www.trendhunter.com/trends/oakley-icon-alliance.md) - [Youth Female-Focused Sponsorships](https://www.trendhunter.com/trends/youth-female-flag-football.md) - [Community-Focused Football Games](https://www.trendhunter.com/trends/maximum-football.md)