# Branded Pop-Up Training Facilities The X by adidas is a Bold Running Experience in London By Rebecca Byers | Published 2016-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-x-by-adidas References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-adidas-x-training-experience-london/brands/article/1384184) The X by [adidas](https://www.trendhunter.com/trends/style-your-toe) is an enormous one-of-a-kind training facility designed for women currently set up in London's Victoria Park. Designed to get Londoners excited about the prospect of running, the [immersive pop-up](https://www.trendhunter.com/trends/knix-popup) is a multi-faceted space with room for a number of branded events. Literally shaped like a giant "X," the pop-up fitness facilities will host a variety of sport-themed events during the pop-up's one-week duration. Such events planned include group runs, yoga sessions, boot camp classes, product education sessions, dinner parties and smoothie-making workshops. The X by adidas is designed as an [experiential launch](https://www.trendhunter.com/trends/g-arena) of the brand's new PureBoost X running shoe that has been designed specifically for women. The illuminated structure glows purple and blue in the center of the London park. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Experiential Pop-up Fitness Spaces:** Branded pop-up fitness facilities offer an opportunity for brands to create immersive and multi-faceted spaces that get consumers excited about fitness and their products. - **Branded Event Marketing:** Hosting a variety of events, including sport-themed activities, can increase brand awareness and product education, as well as generate buzz around a new product launch. - **Women-specific Fitness Products:** Creating fitness products specifically designed for women presents an opportunity to tap into an underrepresented market and design products tailored to their needs and preferences. ### Industries Being Reshaped - **Sporting Goods:** Sporting goods companies can take advantage of pop-up fitness spaces and branded events to promote their products and increase brand awareness. - **Marketing and Advertising:** Marketing and advertising agencies can work with brands to create unique and immersive pop-up experiences to promote their products and engage with consumers. - **Fitness and Wellness:** The fitness and wellness industry can benefit from creating women-specific products and services to cater to an underrepresented market and increase consumer engagement. ## Related on Trend Hunter - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Marathon-Inspired NYC Pop-Ups](https://www.trendhunter.com/trends/bandit-x-asics.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Running-Centric Brand Activations](https://www.trendhunter.com/trends/the-hackney-half.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md)