# 14 Hour & 40 Min Ad Emirates Airlines Non-Stop Info From Dubai to Sao Paulo By Jamie Coomber | Published 2007-11-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-worlds-longest-ad-emirates-talk-to-you-for-14-hours-and-40-mins References: [freshenmeup](http://www.freshenmeup.com) & [nonstopfernando](http://www.nonstopfernando.com) This is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for [Emirates Airlines](https://www.trendhunter.com/trends/emirates-world-travel-store) to mark the launch of their [non-stop flight](https://www.trendhunter.com/trends/spirit-airlines-more-fly) from Dubai to Sao Paulo. The campaign features our hero, Fernando Ferreira, who talks non-stop for 14 hours and 40 minutes, which is the same length of the flight itself. Fernando enlightens guests on a variety of topics including Brazilian restaurants, soap operas, sumo wrestling, dating and of course football. This is a really great marketing idea, and given that the ideal would have been to get it in one take, I would have loved to see the sign-off process on the campaign. Not only do they have the [longest audio ad](https://www.trendhunter.com/trends/mint-mobile-mintfomercial), Dubai also has the world's largest visual advertisement: ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Long-form Advertising:** Opportunity for brands to create longer and more engaging advertisements that capture the attention of their target audience. - **In-flight Entertainment:** Opportunity for airlines to develop unique and interactive in-flight entertainment experiences to enhance the overall travel experience. - **Experiential Marketing:** Opportunity for brands to create immersive and memorable experiences that connect with their target audience and build brand loyalty. ### Who This Affects Most - **Advertising:** The advertising industry can leverage long-form advertising to create impactful campaigns that resonate with viewers. - **Travel and Tourism:** The travel and tourism industry can enhance the overall travel experience with unique and interactive in-flight entertainment. - **Hospitality:** The hospitality industry can utilize experiential marketing to create immersive and memorable experiences that engage and delight their guests. ## Related on Trend Hunter - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md)