# World's First Screen Made of Concrete New Ad Medium? By TechnoGadget | Published 2006-11-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-worlds-first-screen-made-of-concrete References: [gadgets.qj.net](http://gadgets.qj.net/) You can actually play Pong on this [20-meter high IMAX screen](https://www.trendhunter.com/trends/largescale-digital-signage) made of concrete. Innovation Lab claimed this as "the world's first screen made of concrete." The "transparent" concrete consists of embedded optical fiber arranged in pixels that transmit natural and artificial light. Anything projected onto the back of the concrete screen will be transmitted to the front, much like a [projector TV](https://www.trendhunter.com/trends/signature-oled-t-smart-tv). Innovation Labs foresee a changing world of [outdoor advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) and architecture. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Concrete Screens:** The innovation of concrete screens opens up possibilities for unique advertising and architectural applications. - **Transparent Concrete:** The use of embedded optical fiber in concrete creates a new trend in display technology, merging aesthetics and functionality. - **Outdoor Advertising Innovations:** The introduction of concrete screens revolutionizes the world of outdoor advertising, offering new ways to engage with audiences. ### Industries Being Reshaped - **Construction:** The construction industry could embrace the use of concrete screens to create modern architectural structures with integrated display capabilities. - **Advertising:** The advertising industry can explore the potential of concrete screens as a novel medium for engaging and captivating outdoor advertisements. - **Display Technology:** The display technology industry can leverage the concept of transparent concrete to develop innovative solutions for architectural and creative applications. ## Related on Trend Hunter - [Bio-Concrete Retail Screens](https://www.trendhunter.com/trends/bioconcrete.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Concrete-Like Textile Televisions](https://www.trendhunter.com/trends/loewe-technology.md) - [Foldable Outdoor TVs](https://www.trendhunter.com/trends/c-seed.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [LED Can Concepts](https://www.trendhunter.com/trends/pepsi-smart-can.md) - [Colossal Holographic Displays](https://www.trendhunter.com/trends/colossal-holographic-display.md) - [Gargantuan Digital Lifeguards](https://www.trendhunter.com/trends/public-safety-initiative.md) - [Transparent 4K Computer Monitors](https://www.trendhunter.com/trends/visual-instruments-phantom.md)