# Kindness-Encouraging Soda Campaigns The Coca-Cola 'The World Needs More Santas' Ad is Festive By Michael Hemsworth | Published 2023-11-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-world-needs-more-santas References: [talkingretail](https://www.talkingretail.com/news/industry-news/coca-cola-scores-exceptional-christmas-ad-double-whammy-08-11-2023/) & [system1group](https://system1group.com/)  The [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-christmas-kindness) 'The World Needs More Santas' ad is being launched for the 2023 season as a kindness-encouraging commercial to help get consumers in the holiday spirit. The commercial features a world filled with identical Santa Clauses going about their daily routines and helping one another out with a variety of [kind gestures](https://www.trendhunter.com/trends/sainsburys-christmas-ad). The ad then flips into the real world with everyday consumers doing the same thing as a way to drive home the theme that anyone can be Santa by simply helping someone out with a kind gesture. The Coca-Cola 'The World Needs More Santas' ad takes a nostalgic approach that also showcases the [brand's signature refreshments](https://www.trendhunter.com/trends/cocacola-holiday-creamy-vanilla) at the center of the story to encourage consumers to keep them as part of their festive traditions. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 64% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Kindness-encouraging Soda Campaigns:** The Coca-Cola 'The World Needs More Santas' ad is a festive and nostalgic approach that encourages consumers to embrace kindness and spread holiday cheer with the brand's signature refreshments. - **Holiday Spirit Marketing:** The Coca-Cola 'The World Needs More Santas' ad taps into the holiday season to create a heartwarming and relatable story that resonates with consumers, promoting goodwill and emotional connections. - **Narrative-driven Advertising:** The Coca-Cola 'The World Needs More Santas' ad uses a compelling narrative to engage viewers and inspire them to participate in acts of kindness, positioning the brand as a catalyst for positive change. ### Who This Affects Most - **Beverage:** The Coca-Cola 'The World Needs More Santas' ad demonstrates the potential for kindness-encouraging soda campaigns to drive consumer engagement and brand loyalty within the beverage industry. - **Advertising:** The Coca-Cola 'The World Needs More Santas' ad showcases the power of narrative-driven advertising in capturing audience attention and fostering emotional connections, offering opportunities for innovation within the advertising industry. - **Seasonal Marketing:** The Coca-Cola 'The World Needs More Santas' ad highlights the effectiveness of incorporating holiday spirit into marketing strategies, presenting avenues for disruptive innovation within the seasonal marketing industry. ## Related on Trend Hunter - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)