# Eclectic Tennis Marketing The World is Your Oyster Introduces Their Sporty Menswear Collection By Jana Pijak | Published 2015-01-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-world-is-your-oyster References: [fuckingyoung.es](http://fuckingyoung.es/world-oyster-ss15-lookbook/) & [facebook](https://www.facebook.com/TheWorldIsYourOyster.co) The World Is Your Oyster's Spring/Summer 2015 catalog draws inspiration from [preppy menswear](https://www.trendhunter.com/trends/beams-plus-2) and [tennis uniforms](https://www.trendhunter.com/trends/courtside-collection). Titled 'Before We Were Young', the emerging menswear label's latest collection is filled with patchwork blazers, [vintage knits](https://www.trendhunter.com/trends/modern-activewear) and unconventional shirts that are edgy in their look. Based in Hong-Kong, the World Is Your Oyster embraces minimalist silhouettes and eclectic details. Standouts from the edgy menswear collections are its oversized polo tees that are a fresh and youthful update on the classic garment along with light-weight vests that resemble urban workwear uniforms. Mixing luxe and industrial details, this menswear range boasts the perfect mix of retro and contemporary details. Whether re-purposing uniforms or reviving vintage staples, the collection is a fresh take on traditional tennis player apparel. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 23% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Preppy Menswear:** Opportunity for brands to incorporate vintage and unconventional elements into their menswear collections. - **Minimalist Silhouettes:** Potential for fashion designers to create clean and simple designs for a modern and sophisticated look. - **Urban Workwear:** Chance for brands to blend luxury and industrial details in their clothing, providing a unique twist on traditional workwear. ### Sectors Adopting This - **Fashion:** Fashion brands can explore new menswear designs influenced by preppy and retro elements. - **Sports:** Opportunity in the sports industry to develop innovative tennis apparel that combines vintage and contemporary features. - **Retail:** Retailers can cater to the demand for minimalist and eclectic menswear styles by curating collections that appeal to modern consumers. ## Related on Trend Hunter - [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Modern Sport-Inspired Apparel](https://www.trendhunter.com/trends/winter-wardrobing.md) - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md)