# Chocolate Clothing Festivals The World Chocolate Fair Mixes Fashion With Food By Jacqueline Parrish | Published 2009-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-world-chocolate-fair References: [huffingtonpost](http://www.huffingtonpost.com/2009/10/14/chocolate-fashion-show-of_n_321361.html?slidenumber=4#slide_image) & [worldeventsguide](http://www.worldeventsguide.com/event/4319/Paris-France/European-Chocolate-Fair-.html) Taking that which is [edible underwear](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection) one step further, the World Chocolate Fair in Paris presented haute [chocolate couture](https://www.trendhunter.com/trends/louis-vuitton-vivienne-sur-malle) that would have a person rolling on the floor in a chocolate coma inside of ten minutes. The fashions presented at the World Chocolate Fair were wonderfully-delicate works of art that count as a treat for the eyes as well as the sweet tooth. With the tendency for chocolate to melt at even low temperatures, I wonder what temperature they had to keep the fashion show venue at. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 66% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Edible Fashion:** The trend of incorporating food into fashion presents innovative opportunities for clothing designers. - **Artistic Food Displays:** The intersection of food and art creates disruptive innovation opportunities for event planners and culinary artists. - **Temperature-sensitive Materials:** Developing temperature-adaptive materials in fashion can revolutionize clothing design and comfort. ### Industries Being Reshaped - **Fashion Design:** The fashion industry can capitalize on the growing demand for edible and artistic clothing. - **Event Planning:** Incorporating food art displays into events can create unique and memorable experiences for attendees. - **Culinary Arts:** Culinary artists can explore the fusion of art and food by creating visually stunning edible creations. ## Related on Trend Hunter - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Craft Chocolate Festivals](https://www.trendhunter.com/trends/portland-craft-chocolate-festival.md) - [Fashion House Easter Chocolates](https://www.trendhunter.com/trends/louis-vuitton-easter-collection.md) - [Chocolate-Dipped Dates](https://www.trendhunter.com/trends/chocodates.md) - [Fair Food-Inspired Chocolate Ranges](https://www.trendhunter.com/trends/fair-foods.md) - [Layered Cocoa Fragrances](https://www.trendhunter.com/trends/choco-loco.md) - [Chocolate-Inspired Restaurant Menus](https://www.trendhunter.com/trends/lindt-and-gia.md) - [Chocolate Honoring Museums](https://www.trendhunter.com/trends/the-chocolate-story.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md)