# Sculpture-Based Animated Shorts The Wool Parade Gets the Video Treatment by GTF and Studio AKA By Meghan Young | Published 2013-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-wool-parade References: [itsnicethat](http://www.itsnicethat.com/articles/kvadrat-gtf-studio-aka) & [doshilevien](http://www.doshilevien.com/) The Wool Parade is a series of Bauhaus-inspired upholstered objects for Kravdrat, Europe's leading manufacturer of design textiles. Created for the [Stockholm Furniture Fair](https://www.trendhunter.com/trends/fragments) by Doshi Levien, the abstract sculptures may be enough to peak anyone's interest, but they have recently been given an animated short treatment that instills each one with beauty and personality. Like a choreographed dance, The Wool Parade flutters around to a serene classical soundtrack. Put together by Grahic Thought Facility in collaboration with Phillp Hun of [Studio AKA](https://www.trendhunter.com/trends/big-glow), the video highlights each object's physical form while giving them an organic vibrancy as though they were characters in a [Pixar](https://www.trendhunter.com/trends/disney-creator-ambassador-program) film. Playful and entertaining, The Wool Parade is a must-see experience that shows how inanimate objects can often seem more alive than creatures that are actually alive. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Animation-based Product Marketing:** The animated short treatment of The Wool Parade demonstrates the potential for using animation as a marketing tool for products. - **Bauhaus-inspired Design:** The abstract sculptures of The Wool Parade showcase the trend of incorporating Bauhaus design principles into contemporary creations. - **Object Personification:** The organic vibrancy and character given to the sculptures in The Wool Parade reflects the growing trend of object personification in design and storytelling. ### Where This Applies - **Textile Manufacturing:** The Wool Parade, a series of upholstered objects, suggests opportunities for textile manufacturers to collaborate with designers in creating unique and visually appealing products. - **Animation and Film Production:** The animated short film of The Wool Parade presents potential avenues for animation and film production companies to explore collaborations with designers and manufacturers to bring inanimate objects to life. - **Product Design:** The Bauhaus-inspired design of The Wool Parade indicates potential opportunities for product designers to incorporate abstract sculptural elements into their creations, bringing a mix of art and functionality. ## Related on Trend Hunter - [Folk Creature Sculptures](https://www.trendhunter.com/trends/fibredog.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Wool-Centric Contemporary Exhibitions](https://www.trendhunter.com/trends/oltre-terra-exhibition.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Interactive Weaved Jacquard Installations](https://www.trendhunter.com/trends/dung-dkar-cloak.md) - [Physics-Informed Digital Sculptures](https://www.trendhunter.com/trends/motion-sculpture.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Oversized Pupper Fashion Installations](https://www.trendhunter.com/trends/giant-puppets.md)