# Drowning Lingerie Shoots 'The Woman Underneath' by Velvet Globe Divers & Marlies Meijlink By Marissa Brassfield | Published 2010-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-woman-underneath References: [behance.net](http://www.behance.net/Gallery/The-woman-underneath/418247) & [marliesmeijlink.nl](http://www.marliesmeijlink.nl/) Most lingerie shoots take place in seductive settings like the bedroom or the beach; 'The Woman Underneath' by [Velvet Globe Divers](https://www.trendhunter.com/trends/velvet-heat) and Marlies Meijlink takes a sinister spin on this theme by sending their model underneath the depths of a black body of water. The effect is at once ethereal and somewhat spooky; the underwater setting certainly sets 'The Woman Underneath' apart from any other lingerie shoot you'll see today, that's for sure. **Implications** - Society is so saturated with so many advertisements that customers have begun to ignore their images. They now take notice of ads which feature [risque or shocking images](https://www.trendhunter.com/trends/mwcurated); these are memorable and spark discussion in society. Companies can incorporate these qualities into their marketing campaigns to appeal to potential consumers. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Underwater Lingerie Shoots:** Using unexpected and eerie settings in lingerie shoots will create a memorable brand image. - **Ethereal Advertising:** Companies can use unexpected and dreamy images to stand out in the advertising market. - **Risque Marketing:** Incorporating shocking or provocative images in a marketing campaign will catch the attention of potential consumers. ### Where This Applies - **Fashion:** Using unique and creative imagery in fashion marketing is key to standing out in an over-saturated industry. - **Advertising:** Creating a memorable and thought-provoking image is the key to effective advertising. - **Photography:** Incorporating unexpected settings and themes in photography will create a lasting impression on the viewer. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)