# High-Design Hardware The Winsome Brave Creates Tools That Look More like Jewelry By Meghan Young | Published 2012-06-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-winsome-brave References: [fastcodesign](http://www.fastcodesign.com/1670033/heres-what-a-high-design-7-nail-looks-like) & [winsomebrave](http://winsomebrave.com/) Based in Brooklyn, New York, The Winsome Brave is a multi-disciplinary design studio that has garnered some much-deserved attention due to its stunning hardware line. What might appear to be [more jewelry than tools](https://www.trendhunter.com/trends/nikos-koulis-boutique), this studio has created a line that focuses as much on form as it does on function. From the Equilateral Nails made out of solid bronze and boasting a triangular head to the Nomadic Weapon, which could be considered as [stone-and-cord wall art](https://www.trendhunter.com/trends/vesper-collection), The Winsome Brave creates beautiful objects people will be loathed to use. The Winsome Brave was founded by Valerie Gnaedig and Annie Lenon. In addition to these [utilitarian tools and objects](https://www.trendhunter.com/trends/dpartment), this creative duo will be working on a slew of graphic projects to capitalize on Gnaedig's motion design background and Lenon's packaging experience. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **High-design Hardware:** Opportunity for creating hardware products that prioritize aesthetics and design. - **Multi-disciplinary Design:** Promising potential for combining various design disciplines to create unique and visually stunning products. - **Functional Art:** Emerging trend of blurring the lines between functional tools and artistic objects. ### Where This Applies - **Design:** Innovative design studios can explore new concepts and materials to create high-design hardware products. - **Home Decor:** Opportunities for integrating decorative and functional elements in home decor products, catering to consumers' desire for unique and stylish items. - **Motion Design:** Integration of motion design principles in various industries, such as packaging and graphic projects, for enhanced visual appeal and engagement. ## Related on Trend Hunter - [Bold Sculptural Hardware Capsules](https://www.trendhunter.com/trends/profile-collection.md) - [Resin Hardware Revivals](https://www.trendhunter.com/trends/meta-hardware.md) - [Sculptural Door Hardware](https://www.trendhunter.com/trends/edge-door-handle.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Colorful Vibrant Hardware Collections](https://www.trendhunter.com/trends/belt-handle.md) - [Reimagined Cabinet Hardware Lines](https://www.trendhunter.com/trends/cabinet-hardware.md) - [Elegant Wooden Pull Handles](https://www.trendhunter.com/trends/the-ribbon-pull.md) - [3D-Printed Door Gear](https://www.trendhunter.com/trends/ross-lovegroves-door-handles.md) - [DIY Home-Centric Intricate Toolkits](https://www.trendhunter.com/trends/tinkr-toolkit.md)