# Waffle Sandwich Sweepstakes White Castle's 'The Winning Waffle' Contest Includes a Trip to Belgium By Katherine Pendrill | Published 2019-08-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-winning-waffle References: [qsrmagazine](https://www.qsrmagazine.com/news/white-castle-wants-send-lucky-customer-belgium) & [thewinningwaffle%20and](http://www.thewinningwaffle.com%20and/) Though [White Castle](https://www.trendhunter.com/trends/french-sliders-brunch) is known for its mini burgers, the chain is hoping to promote its breakfast options with a new sweepstakes dubbed 'The Winning [Waffle](https://www.trendhunter.com/trends/chaco-x-waffle-house).' The Winning Waffle is a contest that is designed to promote White Castle's [new breakfast sliders](https://www.trendhunter.com/trends/cheddar-bacon-cheese-slider), which are made with Belgian waffles. To enter the contest, all consumers have to do is order any waffle item from the White Castle all-day breakfast menu. Customers can then go online and upload their receipt as proof of their waffle purchase. Uploading their receipt will trigger a fun, waffle-themed game, which will allow customers to win free breakfast for a day, week, month, or entire year. One lucky contestant will even win a trip for two to Belgium—home of the White Castle’s delicious waffles. Image Credit: *White Castle.* ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Breakfast Promotion:** There's an opportunity to promote breakfast options through engaging consumers with innovative contests and games. - **Food Games:** Companies can seek novel ways, like waffle-themed contests/games, to make their food offerings more interactive and fun. - **Menu Innovation:** Restaurants can explore alternative food items (such as sliders made with Belgian waffles), to collect more customers and boost sales. ### Industries Being Reshaped - **Fast Food:** Fast food chains can focus on promoting their breakfast options to increase revenue. - **Gaming:** The gaming industry can collaborate with food brands to create interactive and entertaining games that involve food products/items. - **Travel:** Travel agencies can work with food companies to provide exciting travel packages, such as a trip to Belgium to taste local delicacies. ## Related on Trend Hunter - [Sweet Breakfast-Inspired Hotel Campaigns](https://www.trendhunter.com/trends/hampton-by-hilton.md) - [Slider-Based Brunch Recipes](https://www.trendhunter.com/trends/french-sliders-brunch.md) - [French Toast Breakfast Sandwiches](https://www.trendhunter.com/trends/french-toast-sliders.md) - [French Toast Breakfast Sandwiches](https://www.trendhunter.com/trends/french-toast-slider.md) - [Waffles-Centric Travel Experiences](https://www.trendhunter.com/trends/choice-hotels-international.md) - [Value-Focused Breakfast Menus](https://www.trendhunter.com/trends/waffle-breakfast-sandwich.md) - [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md) - [Thaw-and-Serve Waffle Products](https://www.trendhunter.com/trends/pillsbury-belgianstyle-waffle-carrier.md) - [All-Day Breakfast Boxes](https://www.trendhunter.com/trends/breakfast-all-day.md)