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# Minimal Medieval Fantasy Wines
The Wines of Westeros Represent Different Game of Thrones Houses

By Laura McQuarrie | Published 2014-06-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-wines-of-westeros
References: [lovelypackage](http://lovelypackage.com/the-wines-of-westeros/) & [thewinesofwesteros](http://www.thewinesofwesteros.com/)

The fictional world from Game of Thrones may not be real, but The Wines of Westeros certainly are. In the past, there's been [Game of Thrones beer](https://www.trendhunter.com/trends/severed-red) and an abundance of drinking accessories inspired by the fantasy world and this Game of Thrones wine by [Common Ventures](https://www.trendhunter.com/trends/tign-tiny-homes) is another tasty offering.

For The Wines of Westeros, Common Ventures developed a [set of 12 different wines](https://www.trendhunter.com/trends/card-night-tasting-experience) based on different houses and elements of Westeros. Naturally, the dark Night's Watch is a Shiraz, while White Walkers are represented by a Sauvignon Blanc, which is best served chilled. Each of the wines are branded quite minimally with a small symbol that embodies what it represents from Westeros. The Game of Thrones wine is not yet available, but it can be pre-ordered—it takes a while to come all the way from Westeros.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 41% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Minimalist Alcohol Branding:** The minimalist branding of The Wines of Westeros shows a trend towards simplified alcohol marketing.
- **Pop Culture-inspired Alcohol:** The Wines of Westeros adds to the trend of producing alcohol based on popular fictional universes.
- **Re-imagining Conventional Beverage Categories:** By branding wines based on Game of Thrones houses, The Wines of Westeros disrupts traditional wine labeling and marketing.

### Sectors Adopting This

- **Alcoholic Beverages:** The Wines of Westeros is an innovation opportunity for the alcoholic beverage industry, particularly wineries looking to venture into pop culture partnerships.
- **Marketing and Advertising:** The minimalist branding of The Wines of Westeros could lead to disruptive branding innovations in the marketing and advertising industry.
- **Entertainment and Media:** The success of The Wines of Westeros highlights the potential for pop culture-inspired beverages to be developed in the entertainment and media industry.

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