# Documentary-Style Comparevertising Whopper Virgins Choose Between Burger King & McDonald's B By Ayman | Published 2008-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-whopper-virgins-burger-king-cologne-flame References: [youtube](http://www.youtube.com/watch?v=Lv1iNgioMgY) & [whoppervirgins](http://www.whoppervirgins.com/) In addition to the funky Burger King cologne, BK has unleashed a documentary-style commercial in which a Burger King traveled to remote spots all over the world to find people who have never tasted a burger and have never been exposed to burger advertising before to prove their Whopper is the best. Those burger ‘virgins’ are then offered a [Burger King Whopper](https://www.trendhunter.com/trends/whopper-island) and a [McDonald](https://www.trendhunter.com/trends/burger-ads)’s Big Mac. The above abbreviated spot shows the ones who chose the Whopper as the best tasting burger. However, the extended spot (almost 8 minutes) below surprisingly shows both people who prefer one of the burgers, and those who had no preference. The ‘commercial’ was directed by Stacy Peralta for ad agency [Crispin Porter](https://www.trendhunter.com/trends/first-sandwich) + Bogusky. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 21% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Documentary-style Comparevertising:** Exploring the use of documentary-style commercials to showcase product comparisons. - **Burger 'virgins':** Targeting individuals who have never tasted a burger or been exposed to burger advertising before. - **Preference Vs. No Preference:** Highlighting the diversity of consumer preferences for different burger brands. ### Industries Being Reshaped - **Fast Food:** The fast food industry can leverage documentary-style comparevertising to differentiate their products and appeal to new customers. - **Advertising:** Advertising agencies can embrace the concept of using real people and documentary-style approaches to create impactful commercials. - **Market Research:** Consumer research firms can study the preferences and behaviors of burger 'virgins' to better understand the impact of advertising on consumer decision-making. ## Related on Trend Hunter - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md)