# Saccharine Tourist Lookbooks THE WHITEPEPPER Summer 2014 Lookbook Features a Retro Aesthetic By Vasiliki Marapas | Published 2014-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-whitepepper-summer-2014 References: [c-heads](http://www.c-heads.com/2014/06/11/the-whitepepper-off-the-beaten-track/) & [thewhitepepper](http://www.thewhitepepper.com/) Miguel Alves photographed models Rosa and Lera looking positively radiant for THE WHITEPEPPER Summer 2014 lookbook. THE WHITEPEPPER is an East London-based online fashion company, offering [vintage-inspired street wear](https://www.trendhunter.com/trends/girls-dont-cry-collection) for both men and women. The brand has been steadily gaining traction since its inception in 2011. Currently, it's stocked by the likes of [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) and Topshop.com, as well independent retailers around the world. This particular lookbook features [sweet checkered and polka-dot dresses](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) cinched at the waist, retro sunglasses and Lolita-inspired plaits. Rosa and Lera explore the city hand-in-hand, looking enraptured by the sights and sounds. Though their patterned ankle socks and chunky platforms may not be the best walking shoes, the girls do look undeniably fabulous for tourists. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 86% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Opportunity for brands to capitalize on the resurgence of vintage aesthetics in modern fashion. - **Online Fashion Retail:** Disruptive innovation opportunities for online platforms offering unique and vintage-inspired clothing options. - **Tourism Fashion:** Potential for the development of fashion lines specifically tailored to tourists, blending style and practicality for exploring new cities. ### Where This Applies - **Fashion Retail:** Potential for traditional fashion retailers to incorporate retro-inspired clothing options into their product offerings. - **E-commerce:** Opportunity for e-commerce platforms to feature niche online fashion brands that cater to the retro-inspired trend. - **Tourism and Travel:** Expansion of fashion industry collaborations with the tourism sector, offering specialized clothing options for travelers seeking fashionable yet practical outfits for their trips. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md)