# Store-Transformed Modern Apartments Kelly Behun Transforms a Modern Apartment at The Whiteley By Amy Duong | Published 2024-01-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-whiteley References: [design-milk](https://design-milk.com/kelly-behun-reimagines-london-department-store-into-dreamy-contemporary-apartment/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_170482706589510&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lr6p2k9b0100x1tt000ULht89gun8&loc=https://design-milk.com/kelly-behun-reimagines-london-department-store-into-dreamy-contemporary-apartment/&v=1&out=https://www.kellybehun.com/&ref=https://design-milk.com/&title=Kelly)  New York City-based designer Kelly Behun transforms a [contemporary apartment](https://www.trendhunter.com/trends/primrose-apartment) at The Whiteley. The Whiteley was once the first department store in London and now functions as a residential and hospitality space. It celebrates the [history of the building](https://www.trendhunter.com/trends/landscape-alley) and the color palette brings a sense of livelihood to the space. There are rich golden tones, verdant greens, lavenders, and dusty rose pink -- all of this is a nod to Hyde Park by the location. This project was done with the help of development managers FInchatton and investment partners at [MARK](https://www.trendhunter.com/trends/mark-morton) and C C Land with plans to complete in 2024. Image Credit: Kelly Behun ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 55% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Adaptive-reuse Architecture:** The transformation of The Whiteley showcases the trend of adaptive-reuse architecture, repurposing historical buildings for modern purposes. - **Vintage-modern Interior Design:** Kelly Behun's design for the Whiteley apartment represents the trend of vintage-modern interior design, blending charming vintage themes with vibrant modern elements. - **Historical Nostalgia Remodeling:** The remodeling of the Whiteley evokes the trend of historical nostalgia, creating a space that celebrates the building's history and incorporates elements inspired by its past. ### Sectors Adopting This - **Real Estate Development:** The transformation of The Whiteley highlights opportunities for real estate developers to invest in adaptive-reuse projects that revive historical buildings. - **Interior Design:** Kelly Behun's design for the Whiteley apartment opens opportunities for interior designers to create unique spaces by blending vintage and modern elements. - **Heritage Hospitality:** The Whiteley's transformation into a hospitality space creates opportunities for the heritage hospitality industry to cater to guests seeking immersive experiences in historically significant settings. ## Related on Trend Hunter - [Dining-Inspired Bright Apartments](https://www.trendhunter.com/trends/holloway-li-1.md) - [Travel-Inspired Modern Residential Apartments](https://www.trendhunter.com/trends/west-chelsea-apartment.md) - [Private Club-Inspired Apartments](https://www.trendhunter.com/trends/contemporary-residential-block.md) - [Understated Modernist Artful Homes](https://www.trendhunter.com/trends/child-studio-1.md) - [Minimally Designed Relaxed Apartments](https://www.trendhunter.com/trends/44-east-avenue.md) - [Brutalist-Inspired Apartment Redesigns](https://www.trendhunter.com/trends/studio-est.md) - [NYC Apartment Renovations](https://www.trendhunter.com/trends/brooklyn-loft.md) - [Warm-Tonal Urban City Apartments](https://www.trendhunter.com/trends/general-assembly.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md)