# All-White Pictorials 'The White Story' in Vogue Italia Takes a Ghostly Twist By Annie Ho | Published 2010-04-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-white-story-in-vogue-italia References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/04/editorial-a-white-story.html) & [vogue.it](http://www.vogue.it/en) You think zombies were scary? Check out 'The White Story' in Vogue Italia, shot by photographer Paolo Roversi. The spread had models Sasha Pivovarova and Guinevere van Seenus posing in all white. Not just any white, but the [scary-ghostly-living-dead type of white](https://www.trendhunter.com/trends/jiyongkim-fw25). With each shot, the glares of the models seem to pinch right into the soul. Something about 'The White Story' in Vogue Italia was just plain scary. Either the glares of the model or the [ghostly white color scheme](https://www.trendhunter.com/trends/whitescale) made shivers run down my spine. Do shivers run down your spine? ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Ghostly Fashion:** Disruptive innovation opportunities include creating a line of fashion accessories that glow or emit a soft light, enhancing the ghostly effect. - **Monochromatic Photography:** Disruptive innovation opportunities could involve developing a new photo editing software that automatically converts images to a monochromatic color scheme, offering a unique and artistic approach to photography. - **Emotive Model Expressions:** Disruptive innovation opportunities exist in creating a virtual reality experience that allows users to feel the emotions portrayed by models, enhancing the storytelling aspect of fashion photography. ### Who This Affects Most - **Fashion:** The fashion industry could benefit from incorporating ghostly elements into clothing designs, creating a new and unique aesthetic for consumers who enjoy edgy and unconventional fashion trends. - **Photography:** The photography industry could explore new techniques and equipment that capture ghostly effects, providing photographers with innovative tools to create captivating and haunting images. - **Virtual Reality:** The virtual reality industry could develop immersive experiences that bridge the gap between fashion photography and virtual reality, allowing users to interact with and experience fashion shoots in a completely new way. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Ghostly Vegan Chocolates](https://www.trendhunter.com/trends/white-chocolate-ghost.md) - [Ghostly Collaboration Camera Models](https://www.trendhunter.com/trends/hodinkee-x-leica-q2-ghost.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Monochrome Sculpture Shows](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)