# Series-Inspired Cocktails Ketel One & Tanqueray Gin Teamed Up on The White Lotus Vesper Martini By Laura McQuarrie | Published 2025-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-white-lotus-vesper-martini References: [multivu](https://www.multivu.com/ketel_one/9318451-en-ketel-one-tanqueray-sip-into-the-white-lotus-with-patrick-schwarzenegger-hbo) & [spiritspromos](http://spiritspromos.com/ketel-one/tanqueray/thewhitelotus/en/submission/form) With just a few days to go before the start of a new season of [Max](https://www.trendhunter.com/trends/pepsi-max-cans) and HBO's hit series The White Lotus, Ketel One and [Tanqueray Gin](https://www.trendhunter.com/trends/martini-kit) joined forces for a collaboration that shares series-inspired cocktails like 'The White Lotus Vesper Martini.' The White Lotus Vesper Martini is prepared by adding [Ketel One Vodka](https://www.trendhunter.com/trends/spirit-advisors) and Tanqueray London Dry Gin in a cocktail shaker with French white wine aperitif, plus a bar spoon or a teaspoon of lychee liqueur and butterfly pea tea. Together, Ketel One Vodka and Tanqueray gin are also giving adult fans the chance to win a trip to a luxury hotel in Thailand and attend watch parties with branded kits at bars in select markets for an immersive experience reminiscent of the show. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 100% | Activity: 100% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Series-inspired Beverage Experiences:** The collaboration between Ketel One and Tanqueray Gin exemplifies a trend where beverage brands create drinks tied to popular media to engage consumers on a cultural level. - **Media-driven Collaboration Marketing:** Brands are increasingly partnering with popular TV series to craft bespoke products and experiences, leveraging media fandom to boost brand engagement. - **Immersive Brand Activations:** Giving fans a tangible experience through themed watch parties and travel contests reflects a trend of creating memorable, immersive brand engagements beyond traditional advertising. ### Sectors Adopting This - **Alcoholic Beverage Industry:** The alcoholic beverage industry is exploring new consumer engagement strategies by connecting products with popular media narratives. - **Hospitality and Tourism Industry:** Collaboration-driven contests and experiences are transforming the hospitality and tourism industry by offering themed vacation packages. - **Entertainment and Media Industry:** The entertainment and media industry is innovating cross-promotional opportunities with beverage brands to enhance viewer engagement and loyalty. ## Related on Trend Hunter - [Series-Inspired Beverages](https://www.trendhunter.com/trends/white-lotus-limited-edition-mango-organic-black-tea.md) - [Retro-Modern Martini Kits](https://www.trendhunter.com/trends/martini-kit.md) - [Spicy Summer Spritzes](https://www.trendhunter.com/trends/simona-spritz.md) - [Tropical Vacation Coffee Creamers](https://www.trendhunter.com/trends/the-white-lotus-x-coffee-mate.md) - [Show-Inspired Treats](https://www.trendhunter.com/trends/comparts-x-the-white-lotus.md) - [TV Show-Inspired Jet Itineraries](https://www.trendhunter.com/trends/jet-itinerary.md) - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Bottled Signature Martinis](https://www.trendhunter.com/trends/signature-martini.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md)