# Social Game Shows Hobgoblin's the Wheel of Misfortune Mischievously Celebrates Halloween By Laura McQuarrie | Published 2014-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-wheel-of-misfortune References: [prexamples](http://prexamples.com/2014/11/hobgoblins-social-media-spin-on-wheel-of-fortune/) & [wychwood](http://www.wychwood.co.uk/competitions/womlive) The Wheel of Misfortune ran as a campy [Halloween-themed game show](https://www.trendhunter.com/trends/jo-malone-christmas-special) from British beer brand [Hobgoblin](https://www.trendhunter.com/trends/hobgoblin-amber) as part of its [Season of Mischief campaign](https://www.trendhunter.com/trends/heineken-meet-the-chillers). The game put a new spin on the Wheel of Fortune and over 2,000 people applied to be on the show—however, only a lucky four were chosen. On October 31st, the game was livestreamed with a studio audience. Those who tuned in also had the chance to play along and tweet for the chance to win beer as well as other prizes. In total, over 9,000 people tuned in to watch the show live on Halloween. Since Hobgoblin calls itself the 'Unofficial Beer of Halloween,' this is a great way to provide fans with both tricks and treats. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 27% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Livestreamed Game Shows:** Brands can follow Hobgoblin's example and create unique, interactive game shows that can be livestreamed for audiences to engage with in real-time. - **Seasonal Campaigns:** Seasonal campaigns like Hobgoblin's Season of Mischief can create excitement and engagement around a brand's products and messaging. - **Audience Participation:** Live audience participation, like the chance to play along and win prizes, can be a powerful tool for driving engagement and building brand loyalty. ### Where This Applies - **Beer and Alcohol:** Beer and alcohol brands, like Hobgoblin, can leverage livestreamed game shows and seasonal campaigns to engage with consumers and build brand affinity. - **Entertainment:** Enterainment companies and platforms can explore the potential for livestreamed interactive game shows that allow for audience participation and engagement. - **Social Media:** Social media companies can partner with brands to create interactive game shows that leverage their platforms and allow users to engage in real-time. ## Related on Trend Hunter - [Spooky Seasonal Soda Promotions](https://www.trendhunter.com/trends/fanta-halloween-promotion.md) - [Halloween Gaming Experiences](https://www.trendhunter.com/trends/haunted-mansion-experience.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Gamified Grocery Activations](https://www.trendhunter.com/trends/asda-checkout-challenge.md) - [Spooky Cider Campaigns](https://www.trendhunter.com/trends/brothers-cider-campaign.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Sensorial Horror-Inspired Hard Ciders](https://www.trendhunter.com/trends/prank-pack.md)