# Collaborative Popstar Clothing Lines 'The Weeknd' Has Announced His Second Collaboration with H&M By Ell Smith | Published 2017-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-weekend References: [hotpress](http://www.hotpress.com/features/fashion/The-Weeknd-New-collaboration-with-HM/20761341.html) & [complex](http://www.complex.com/style/2017/09/the-weeknd-h-and-m-new-collection) Canadian singer, song writer and producer, The Weeknd recently took to [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) to announce a second collaboration with fashion giant [H&M](https://www.trendhunter.com/trends/heron-preston-1). The Weeknd's fashion choices and creative aesthetics have played a major role in his popularity, helping the star develop a brand with an influence that extends past his musical talents. Last year, the singer teamed up with H&M for its Spring 2017 collection, which, due to the line's success, has resulted in a second collaboration for the brand's Fall 2018 line. The collection, which debuts on September 28th, is said to contain 18 pieces, including bomber jackets, jerseys, boxy shirts and pants. In a recent press release, The Weeknd alluded to the collection maintaining a clean-cut, urban vibe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion Lines:** More and more artists are venturing into fashion collaborations as a way to extend their brand's influence. - **Music-inspired Clothing:** Fashion brands are teaming up with musicians to create clothing lines inspired by popular music artists. - **Crossover Branding:** Collaborations between different brands and industries are becoming increasingly popular, resulting in a wider audience and increased brand influence. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry has an opportunity to collaborate with artists and musicians to create unique and trendy clothing lines. - **Music Industry:** Musicians have an opportunity to extend their brand influence and creativity through fashion collaborations with established fashion brands. - **Entertainment Industry:** The entertainment industry as a whole has an opportunity to benefit from crossover branding between different sectors, resulting in a wider audience and increased influence. ## Related on Trend Hunter - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Singer-Collaborative Creative Coffees](https://www.trendhunter.com/trends/the-weeknd-and-nespresso.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Singer-Backed Coffee Machinery](https://www.trendhunter.com/trends/nespresso-2.md)