# Storm-Inspired Cosmetics Collections The Weather Collection by Kylie Cosmetics is Dramatic By Katherine Pendrill | Published 2018-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-weather-collection References: [bustle](https://www.bustle.com/p/whats-in-kylie-cosmetics-weather-collection-baby-stormi-inspired-it-all-8307260) & [instagram](https://www.instagram.com/p/BflaRk3lfh-/?hl=en&taken-by=kyliecosmetics) In addition to naming her daughter Stormi, Kylie Jenner has taken her love of dramatic weather even further with a [moody new makeup collection](https://www.trendhunter.com/trends/limitededition-colorway) dubbed The Weather Collection. With products for both the lips and the lids, the new collection lets consumers match their makeup with the current outdoor conditions. The Weather Collection is a brand new makeup collection by Kylie Jenner's budding beauty business, [Kylie Cosmetics](https://www.trendhunter.com/trends/core-lip-collection). The new collection offers a wide variety of colors, from dark and stormy shades, to bright and sunny hues. In addition to fan favorites such as [eyeshadow palettes and bullet lipsticks](https://www.trendhunter.com/trends/core-collection-1), the collection also includes brand new liquid eyeshadows. With colors for every kind of weather, the new collection has something for everyone. Image Credit: *Kylie Cosmetics.* ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Weather-inspired Makeup Collections:** Opportunity for beauty brands to create makeup collections inspired by different weather conditions, offering consumers the chance to express their mood and style through their makeup choices. - **Liquid Eyeshadow Trend:** Emerging trend of liquid eyeshadows in the beauty industry, providing a convenient and long-lasting alternative to traditional powder eyeshadows. - **Personalized Makeup Products:** Rising demand for customizable makeup products that allow consumers to tailor their cosmetics to their individual preferences and desired look. ### Industries Being Reshaped - **Beauty and Cosmetics Industry:** Opportunity for beauty brands to capitalize on the trend of weather-inspired makeup collections and innovative product offerings, appealing to a wider range of consumers. - **E-commerce and Direct-to-consumer:** Online retailers and direct-to-consumer platforms can leverage the popularity of weather-inspired makeup collections by offering exclusive deals and collaborations, attracting a larger customer base. - **Marketing and Influencer Partnerships:** Collaborations between beauty brands and influencers or celebrities can help drive the visibility and reach of weather-inspired makeup collections, creating new marketing opportunities and brand awareness. ## Related on Trend Hunter - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Whimsical Series-Inspired Cosmetic Collections](https://www.trendhunter.com/trends/stranger-things-collection-3.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md)