# Dance-Off Photography Soon Tong Captures 'The Way She Moves' for Amica Singapore By Meghan Young | Published 2010-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-way-she-moves References: [behance.net](http://www.behance.net/Gallery/The-Way-She-Moves/446932) & [calibrepics](http://www.calibrepics.com) Shot for Amica Singapore's March 2010 issue, 'The Way She Moves' was styled by Adlina Anis and modeled by the beautiful Elena M. Featuring fashions from Versace, Louis Vuitton, Dries Van Noten and more, I'm sure you'll enjoy this portfolio. What makes it even cooler is the cool spotlight effect in each of the photos. What a great way to highlight the model's style! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 60% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashion Photography:** Disruptive innovation opportunity: Explore the use of innovative lighting techniques to create unique and captivating fashion photography. - **High-end Fashion Brands:** Disruptive innovation opportunity: Collaborate with luxury fashion brands to create stunning editorial spreads that showcase their designs in a fresh and dynamic way. - **Creative Styling:** Disruptive innovation opportunity: Experiment with unconventional styling choices to bring a fresh and artistic perspective to fashion photography. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Use technology such as virtual reality to revolutionize the way consumers experience fashion, bringing runway shows and fitting rooms to their homes. - **Photography:** Disruptive innovation opportunity: Develop AI-powered algorithms that can automatically enhance and retouch photos, saving photographers time and allowing them to focus on creativity. - **Luxury Brands:** Disruptive innovation opportunity: Embrace sustainability in luxury fashion by incorporating eco-friendly materials and production methods without compromising on style and quality. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)