# Shawarma-Style Chip Collaborations Osmow's™ and Doritos® Debut The Walking Shawarma™ Collaboration By Kanesa D | Published 2025-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-walking-shawarma References: [doritos](https://www.doritos.com/) & [osmows](https://osmows.com/)  [Doritos](https://www.trendhunter.com/trends/subway-canada-1) and [Osmow’s](https://www.trendhunter.com/trends/ad-for-osmows) introducing an all-new Canadian collaboration dubbed The Walking Shawarma™. This limited-time creation that transforms a bag of [Sweet Chili Heat®](https://www.trendhunter.com/trends/robotic-concession-machines) Doritos into a crave-worthy, customizable shawarma experience. Inspired by the viral "Walking Taco" trend that’s taken TikTok by storm, The Walking Shawarma™ infuses the concept with bold Middle Eastern and Mediterranean flavors, delivering a handheld meal worth savoring. Each serving starts with a base of Doritos Sweet Chili Heat® chips and is loaded with Osmow’s signature shawarma ingredients. The meal allows customers to fully personalize their creation with a range of proteins, toppings, and sauces. Now available at nearly 200 Osmow’s locations across Canada, this mashup brings together two fan-favorite brands in a fun, flavorful format built for summer snacking. Image Credit: Doritos, Osmow’s ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 53% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fusion Food Collaborations:** The collaboration between Osmow's and Doritos exemplifies the growing trend of fusion food collaborations, where iconic snacks are paired with ethnic cuisines to create unique and adventurous dining experiences. - **Customizable Fast Foods:** Customizable fast food options, like the Walking Shawarma™, are becoming increasingly popular as consumers seek personalized dining experiences tailored to their own taste preferences. - **Snack Hack Culture:** The adaptation of the 'Walking Taco' into the Walking Shawarma™ reflects the evolution of snack hack culture, where traditional snack foods are repurposed into innovative and fully customizable meal options. ### Where This Applies - **QSR (quick Service Restaurants):** QSRs are capitalizing on collaborative innovations like The Walking Shawarma™ to broaden their appeal and integrate global flavors into their offerings. - **Retail Snack Industry:** The retail snack industry benefits from brand collaborations that transform their existing products into new culinary experiences that expand market reach. - **Food and Beverage Marketing:** The partnership between Osmow's and Doritos highlights new marketing strategies in food and beverage where cross-brand promotions leverage viral food trends. ## Related on Trend Hunter - [Limited Edition QSR Nachos](https://www.trendhunter.com/trends/subway-canada-1.md) - [Spicy QSR Collaborations](https://www.trendhunter.com/trends/wendys-and-takis.md) - [Collaboration Barbecue Meat Snacks](https://www.trendhunter.com/trends/peperami-x-doritos-bbq-sweet-tang.md) - [Collaboration Burger-Flavored Snack Chips](https://www.trendhunter.com/trends/flamegrilled-whopper-doritos.md) - [Collaboration Pizza-Flavored Chips](https://www.trendhunter.com/trends/walkers-max-pizza-hut.md) - [Co-Branded Caesar Chips](https://www.trendhunter.com/trends/hardbite-chips.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Sci-Fi Series Snack Products](https://www.trendhunter.com/trends/doritos-and-stranger-things.md) - [Tangy Spiced Tortilla Chips](https://www.trendhunter.com/trends/tangy-all-dressed.md)