# Foul Undead Fragrances You Can Smell Like 'The Walking Dead' with This Perfume By Davina Sinnatamby | Published 2014-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-walking-dead References: [designtaxi](http://designtaxi.com/news/364648/A-Cologne-That-Could-Help-You-Survive-The-Zombie-Apocalypse/) & [nbcnews](http://www.nbcnews.com/science/weird-science/death-cologne-chemists-secret-surviving-zombie-apocalypse-n61086) The American Chemical Society took inspiration from 'The Walking Dead' when creating [a perfume](https://www.trendhunter.com/trends/lottie-london-and-outer-banks) that could potentially save you from a Zombie Apocalypse. The associated [YouTube](https://www.trendhunter.com/trends/reeses-oreo-cup) video demonstrates how to survive with a [cologne that smells like dead people](https://www.trendhunter.com/trends/poltergeist-eau-du-parfum). 'Eau de Death' was inspired by the characters from the show who covered themselves in guts to escape the zombies. According to Dr. Raychelle Burks, the scent of decaying bodies is strong enough to cover your natural one. The perfume is made up of putresine, cadaverine and a bit of methanethiol to make you truly smell like a rotting corpse. She says there is still room for improvement when it comes to perfecting the smell of death; after all if it isn't perfect enough to fool the undead, then we'll all be mauled to death by zombies. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Zombie-inspired Fragrances:** Opportunity for creating unique, novelty scents that appeal to fans of zombie-themed entertainment. - **Disruptive Perfume Ingredients:** Opening up possibilities for incorporating unconventional and potentially off-putting smells in perfumes for avant-garde consumers. - **Novelty Fragrance Marketing:** Creating marketing campaigns that tap into pop culture references and offer unique olfactory experiences. ### Who This Affects Most - **Fragrance:** Fragrance companies can explore new avenues of product development by embracing unconventional scent concepts. - **Entertainment:** Entertainment companies can collaborate with fragrance brands to create tie-in scents that cater to the preferences of fans. - **Beauty and Personal Care:** Beauty and personal care brands can leverage the appeal of novelty fragrances to attract adventurous and unconventional consumers. ## Related on Trend Hunter - [Chilling Filmic Scents](https://www.trendhunter.com/trends/heretic-parfum-nosferatu.md) - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Book-Based Perfumes](https://www.trendhunter.com/trends/die-hot-with-a-vengeance.md) - [Commemorative Undead Whiskeys](https://www.trendhunter.com/trends/sexton-single-malt.md) - [Timeless Literary-Inspired Fragrances](https://www.trendhunter.com/trends/immortal-perfumes.md) - [Artfully Scientific Perfumes](https://www.trendhunter.com/trends/immortal-potion.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md)