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# Post-Apocalyptic Wine Collections
The New Line of The Walking Dead Wines are Character-Themed

By Michael Hemsworth | Published 2017-11-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/the-walking-dead-wine
References: [popsugar](https://www.popsugar.com/food/Walking-Dead-Wine-44223408) & [lot18](https://www.lot18.com/thewalkingdead)

This new line of The Walking Dead wines comes from Lot 18 as a way for you to further enhance your viewing parties by enjoying a glass that's themed after your favorite character.

The wine collection consists of the 2016 Daryl Dixon Cabernet Sauvignon, 2016 Rick Grimes California Petite Sirah and the [2016 Began California Bourbon Barrel Red Blend](https://www.trendhunter.com/trends/the-prisoner-red-blend). Each one of the wines is priced at $22 per bottle is features [artistic branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) that draws correlation to the very character that they're themed after.

The Walking Dead wines are available as of November 6 and offer fans of the wildly popular post-apocalyptic zombie show with a new libation to enjoy whilst watching the newest episode on [AMC](https://www.trendhunter.com/trends/fornite-pro-am-2025).

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 61% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Character-themed Wines:** Wines that are themed after characters have become popular.
- **Entertainment Merchandise:** Products related to TV and movie franchises have potential for generating additional revenue.
- **Event-themed Beverages:** Beverages that are created and marketed as event-themed products have potential for increasing sales.

### Who This Affects Most

- **Alcoholic Beverages:** Alcoholic beverage companies could explore creating character-themed wines as a marketing strategy.
- **Entertainment:** TV and movie franchises may seek to expand their merchandise offerings by creating themed alcoholic beverages.
- **Event Planning:** Event planning companies may find opportunities to incorporate event-themed beverages into their offerings for themed parties and gatherings.

## Related on Trend Hunter

- [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md)
- [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md)
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- [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md)
- [Meat-Focused Wine Ranges](https://www.trendhunter.com/trends/the-butchers-cellar-wine.md)
