# Fragrant Literary Mazes The Waft That Woos Explores Shakespeare's Work in an Unconventional Way By Meghan Young | Published 2013-02-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/the-waft-that-woos References: [psfk](http://www.psfk.com/2013/02/aphrodisiac-scent-maze.html) & [jellymongers](http://www.jellymongers.co.uk/) Mazes, Shakespeare and scents are more often than not immensely enjoyable on their own, but throw them into one big pot and an experience like no other is born: The Waft That Woos. A [mirror maze](https://www.trendhunter.com/trends/immersive-art-installation) fit for carnival funhouses, this installation is meant to be navigated by one's nose. Inspired by the Shakespearian comedy 'The Merry Wives of Windsor,' the [scent of aphrodisiac](https://www.trendhunter.com/trends/avantgarde-fragrance) is what leads people to the heart of the maze. Created by Bompas & Parr for the Royal Shakespeare Company in Stratford-upon-Avon, United Kingdom, The Waft That Woos explores the themes of love and confusion found in the play. It also gives "visitors a tangible [Shakespearian experience](https://www.trendhunter.com/trends/jane-austen-festival), exploding narratives, characterisation and criticism to an architectural and inhabitable scale," according to the designers. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Fragrant Mazes:** Creating interactive mazes enhanced with scents offers a unique sensory experience. - **Shakespeare-inspired Installations:** Using Shakespeare's works as inspiration for immersive installations adds a new dimension to literary exploration. - **Scent-based Navigation:** Utilizing scents to guide visitors through an experiential space creates an engaging and unconventional way of navigation. ### Industries Being Reshaped - **Entertainment:** Integrating fragrance into mazes and installations can revolutionize the entertainment industry by providing visitors with multi-sensory experiences. - **Tourism:** Developing scent-driven attractions based on literary works appeals to tourists seeking unique and immersive experiences. - **Art and Design:** Exploring scent as a medium in art installations unlocks innovative opportunities for artists and designers to create engaging and interactive pieces. ## Related on Trend Hunter - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Unique Immersive Theater Experiences](https://www.trendhunter.com/trends/sleep-no-more.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Multi-Sensory Fragrance Destinations](https://www.trendhunter.com/trends/mega-experience-center.md) - [Brain-Like Labyrinths](https://www.trendhunter.com/trends/brash-collective.md) - [Multi-Sensory Fragrance Experiences](https://www.trendhunter.com/trends/scent-sanctuary.md) - [Shanghai Scented Bookstores](https://www.trendhunter.com/trends/scented-bookstore.md)