# Golden Ticket Movie Promos "The Wackness" Holds Willy Wonka-Style Skunk Giveaway By Marissa Brassfield | Published 2009-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-wackness-willy-wonka-promo References: [boingboing.net](http://www.boingboing.net/2009/02/12/willy-wonkastyle-gol.html) & [thewackness](http://www.thewackness.co.uk/) Here's a movie promotion you won't see in the United States anytime soon: "The Wackness" is holding a Willy Wonka-style Golden Ticket competition. Bundled inside one of their first 1,000 DVDs is a [golden ticket](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie) that entitles the bearer to a weekend trip for two to Amsterdam *and [a free bag of pot](https://www.trendhunter.com/trends/gift-of-weed)*. Yes, pot, from the [Hill Street Blues](https://www.trendhunter.com/trends/blazed-glazed) cafe. You'll recall that in 1971's "Willy Wonka and the Chocolate Factory," the eponymous chocolatier bundled tickets to a tour of his chocolate factory in his candy bars. And now, some thirty years later, we've seen its modern real-life counterpart. Fabulous. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Golden Ticket Promotions:** Opportunity to create engaging and interactive promotions by incorporating the concept of golden tickets. - **Movie Tie-in Promotions:** Using iconic movie references and themes to attract attention and incentivize consumer purchases. - **Controversial Marketing Campaigns:** Utilizing controversial elements such as cannabis to generate buzz and create unique promotional opportunities. ### Who This Affects Most - **Film Entertainment:** Film production companies can leverage golden ticket promotions to enhance audience engagement and increase ticket sales. - **Travel and Tourism:** The travel industry can collaborate with movie promotions to offer exclusive travel experiences as part of the golden ticket prizes. - **Cannabis and CBD:** Cannabis retailers and producers can explore partnerships with film promotions to tap into a broader audience and showcase their products as unique prizes. ## Related on Trend Hunter - [Celebratory Musical Snack Campaigns](https://www.trendhunter.com/trends/butterkist-wicked-promotion.md) - [Candy Maker-Inspired Gummies](https://www.trendhunter.com/trends/wonka-magic-hat-gummies.md) - [Film-Celebrating Diner Menus](https://www.trendhunter.com/trends/ihop-wonka-menu.md) - [Nostalgic Movie Brick Sets](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego.md) - [Charming Chocolatier-Themed Sneakers](https://www.trendhunter.com/trends/nike-dunk-low-wonka.md) - [Red Carpet Chocolate Giveaways](https://www.trendhunter.com/trends/hollywood-screening-giveaway.md) - [Golden Croissant Prize Hunts](https://www.trendhunter.com/trends/golden-croissant.md) - [Movie-Inspired Chocolate Bars](https://www.trendhunter.com/trends/compartes-x-wicked-for-good.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md)