# Air Filter Fashion The W/Air is a Wearable Necklace that Filters Out Pollution By Allison Love | Published 2010-06-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-w-air References: [ecofriend.org](http://www.ecofriend.org/entry/wair-breathing-necklace-filters-co2-for-energy/) The W/Air breathing necklace is one funny-looking piece of jewelry. Two Brazililan designers, Martina Pagura and Pedro Nakazato, have created the W/Air as a glimpse into the potential future if air pollution gets any worse. The W/Air necklace actually filters air pollution, giving you fresh oxygen as you breathe. The coolest part about the W/Air necklace, however, is that the carbon dioxide that is filtered actually gets converted into usable electricity. This insane W/Air necklace may look a bit freaky and futuristic, but it actually is trying to protect your health. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 42% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Air-pollution-filtering Accessories:** Explore the innovative opportunities of creating wearable accessories that filter air pollution and prioritize user health. - **Conversion of Pollutants to Electricity:** Discover the potential of converting filtered carbon dioxide or other pollutants into usable electricity, creating sustainable and functional solutions. - **Futuristic Jewelry:** Embrace the futuristic trend in jewelry design, incorporating innovative features like air filtration and energy conversion for a unique and functional aesthetic. ### Industries Being Reshaped - **Fashion Accessories:** The fashion accessories industry can explore the creation of innovative wearable accessories that prioritize user health and well-being by filtering air pollution. - **Renewable Energy:** The renewable energy industry can investigate the possibilities of utilizing filtered pollutants, such as carbon dioxide, to generate electricity, providing sustainable energy solutions. - **Jewelry Design:** The jewelry design industry has an opportunity to incorporate futuristic features like air filtration and energy conversion into their designs, creating unique and functional pieces for the modern consumer. ## Related on Trend Hunter - [Neck-Worn Air Purifiers](https://www.trendhunter.com/trends/portable-air-purifier-concept.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Dynamic Air-Purifying Speakers](https://www.trendhunter.com/trends/vox-aeris.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Playful Home Purifiers](https://www.trendhunter.com/trends/woop-air-purifier.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Air-Purifying Headphones](https://www.trendhunter.com/trends/dyzon-zone-headphones.md) - [Targeted Portable Air Purifiers](https://www.trendhunter.com/trends/hale-personal-air-purifier.md)