# Retro-Kitsch Songstress Editorials The Vogue Italia August 2012 Photoshoot Stars Lana Del Ray By Meghan Young | Published 2012-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-vogue-italia-august-2012 References: [fashionising](http://www.fashionising.com/pictures/b--lana-del-rey-vogue-italia-27878.html) & [vogue.it](http://www.vogue.it/en) Darkly luxurious and elegant, the [Vogue](https://www.trendhunter.com/trends/no-rules-club) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) August 2012 editorial embraces the retro-kitsch style that songstress Lana Del Ray has brought to the fashion scene. From wooden panel backdrops to fur bedding and even the appearance of a cat, the set for the photoshoot complements the side of the singer that the world has come to know and love. Big-haired, seductive and oozing vintage glamor, Lana Del Ray is a true knockout in the magazine. Shot by famed photographer Ellen von Unwerth, the Vogue Italia August 2012 editorial also showcases some [gorgeous gowns and cocktail dresses](https://www.trendhunter.com/trends/alessandra-rich). Full of bright colors and fun textures, the outfits are eye-catchingly elegant. The looks were perfected with glossy locks, cat-eyes and, as always, full lips. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-kitsch Style:** Opportunity for fashion brands to create clothing and accessories that embrace the vintage glamour and playful colors of the trend. - **Big-hair Glamor:** Opportunity for beauty brands to develop products and techniques that help achieve voluminous, retro-inspired hairstyles. - **Vintage-inspired Photography:** Opportunity for photographers and art directors to create visually stunning images that capture the allure of classic Hollywood glamour. ### Where This Applies - **Fashion:** Fashion brands can tap into the retro-kitsch style trend by incorporating vintage-inspired elements into their designs. - **Beauty:** Beauty brands can offer tutorials, products, and services that help individuals achieve the glamorous, big-haired look. - **Photography:** Photographers and art directors can explore the vintage-inspired photography trend by incorporating classic Hollywood aesthetics into their shoots. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)