For the launch of 'Zombie' an all-new house of horror from the Liseberg amusement park in Gothenburg, Sweden, the brand set up a frightening prank called 'The Virtual Reality Check.'
A group of people were invited to preview the latest attraction and were led to believe that they'd be able to experience Zombie through virtual reality technology. While the prank's victims were outfitted with VR headsets, everything they were seeing around them was taking place around them in the real world. The horrific real-world environment was set up to look disheveled, littered with bloody writings on the wall, as well as the undead.
The stunt is reminiscent of a similar one that was pulled by North Face, which duped consumers into thinking they'd only be having a virtual experience instead of a real one.
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