# Eerily Captivating Photography 'The Virgin Spring' is a Subtly Striking Editorial for ACNE SS 11 By Leslie Chen | Published 2011-07-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-virgin-spring References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/07/the-virgin-spring-henrietta-hellberg-hedvig-palm-by-julia-hetta-for-acne-ss-11-editorial.html) & [divameme](http://divameme.com/the-virgin-spring-henrietta-hellberg-hedvig-palm-by-julia-hetta-for-acne-ss-11-editorial/) Shot for ACNE SS 11, 'The Virgin Spring' is an editorial that you definitely don't see every day. Rather than adopting a vibrant and high energy feeling, this photo shoot is much more subdued. The Virgin Spring is full of eerie looks and poses that leave many questions to be answered. The darkness of the images makes the most prominent aesthetic in this photo shoot the ghostly white complexions of the models. Julia Hetta has undoubtedly captured some striking series of photographs for this editorial. Check out The Virgin Spring for some captivating images that are sure to stay on your mind for a while. **Implications** - No longer looking for overtly revealing looks, consumers are attracted to more subdued ones. Designs that feature a simpler aesthetic are appealing to shoppers who aren't fans of the over exaggerated ensembles emerging in the modern realm of fashion. Companies could focus on this classic style in order to attract more interest on the market. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Subdued Aesthetic:** Opportunities for companies to create designs that feature a simpler, more subdued aesthetic in the fashion industry. - **Classic Style:** Disruptive innovation opportunities lie in focusing on classic styles that appeal to consumers who aren't fans of over-exaggerated ensembles in the fashion industry. - **Ghostly White Complexions:** In the fashion industry, capturing ghostly white complexions in photography can create a captivating and eerie aesthetic. ### Sectors Adopting This - **Fashion:** Opportunities for fashion companies to create designs and styles that feature a simpler, more subdued aesthetic. - **Photography:** Disruptive innovation opportunities lie in capturing ghostly white complexions in photography to create captivating and eerie images. - **Marketing:** Opportunities for marketers to focus on classic styles and subdued aesthetics to attract consumers who prefer a simpler fashion aesthetic. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md)