# Daring Debris PSAs The Vidal Partnership FEMA Campaign has a Strong Message By Armida Ascano | Published 2010-11-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-vidal-partnership-fema References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/fema) & [fema.gov](http://www.fema.gov/) The Vidal Partnership FEMA campaign touches on some controversial content. When dealing with the subject of [natural disaster](https://www.trendhunter.com/trends/publicity-for-good) and terrorist attacks, there is no gentle way to convey a message. Thus, The Vidal Partnership FEMA takes the [shock route](https://www.trendhunter.com/trends/mwcurated). [Print ads](https://www.trendhunter.com/trends/beige-billboards) from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What Makes This Trend Stand Out - **Controversial Psas:** Controversial content is used in public service announcements to grab viewers attention. - **Shock Advertising:** Advertisers are using shock tactics to convey important messages to viewers. - **Precautionary Measures:** PSAs encourage people to take precautionary measures against potential disasters. ### Sectors Adopting This - **Advertising and Marketing:** Advertising and marketing companies can create more impactful campaigns by incorporating controversial content and shock tactics. - **Emergency Management:** Emergency management organizations can partner with advertising companies to create effective PSAs that encourage individuals to take action in preparation for potential disasters. - **Home Security:** Home security companies can put more of an emphasis on disaster preparation in their marketing strategies following the release of this PSA. ## Related on Trend Hunter - [Pet Disaster Plan Campaigns](https://www.trendhunter.com/trends/pet-disaster-plan.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Emergency Preparedness Campaigns](https://www.trendhunter.com/trends/emergency-preparedness.md) - [Secure Firearm Campagins](https://www.trendhunter.com/trends/safe-stories.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)